KeyCorp (KeyCorp or 'the group') is one of the nation's largest bank-based financial services companies, with assets of approximately $95.1 billion. The group provides investment management, retail and commercial banking, consumer finance, and investment banking products and services to individual, corporate and institutional clients. As of December 31, 2015, these services were provided across the US through the group's 966 full-service retail banking branches and a network of 1,256 automated teller machines (ATMs) in 12 states, as well as additional offices, online and mobile banking capabilities, and a telephone banking call center.

The group operates through two business segments: Key Community Bank and Key Corporate Bank.

The Key Community Bank segment serves individuals and small to mid-sized businesses through its 12-state branch network. It provides individuals with branch-based deposit and investment products, personal finance services and loans, including residential mortgages, home equity, credit card and various types of installment loans. In addition, Key Community Bank provides financial, estate and retirement planning, asset management services, and Delaware Trust capabilities are offered to assist high-net-worth clients with their banking, trust, portfolio management, insurance, charitable giving, and related needs. It provides small businesses with deposit, investment and credit products, and business advisory services. Key Community Bank provides mid-sized businesses with products and services that include commercial lending, cash management, equipment leasing, investment and employee benefit programs, succession planning, access to capital markets, derivatives, and foreign exchange.

The Key Corporate Bank segment is a full-service corporate and investment bank focused principally on serving middle market clients in six industry sectors: consumer, energy, healthcare, industrial, public sector and real estate. It offers a broad product suite of banking and capital markets products to its clients, including syndicated finance, debt and equity capital markets, commercial payments, equipment finance, commercial mortgage banking, derivatives, foreign exchange, financial advisory, and public finance.

The group's other segments consists of corporate treasury, community development, securities underwriting, and brokerage the group's principal investing unit, and various exit portfolios.

Scope of the Report

-- About the Company - Historical Details, Current Ownership Structure and basic overview of KeyCorp in terms of revenue, net income, and operating income.

-- Financials - Details about KeyCorp listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.

-- Products / Services - Listing of the company’s entire portfolio along with description of individual products / services providing a clear picture of their target audience.

-- Company SWOT Analysis - Outlines KeyCorp’s strengths, weaknesses, and opportunities and threats facing the company.

-- Recent Developments - Showcases KeyCorp’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.

-- Strategic Evaluation - Provides an overview of KeyCorp’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.

-- Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken buy the company at present along with outlook.

Key Questions Answered

-- What domain does KeyCorp operate and what are key points about it?

-- What is the product / service portfolio of KeyCorp?

-- How has KeyCorp performed financially from the 2013?

-- How does KeyCorp rank among its peers in terms of revenue and market share?

-- What are KeyCorp strengths and weaknesses and what opportunities and threats does it face?

-- What are KeyCorp’s main growth strategies and how successful has the company been at implementing them?

-- What is the in-house technical capability of KeyCorp? Where does it procure / outsource it?

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