India’s energy drink market was valued at USD 155 million in 2017 and is expected to register a CAGR of 9% during the forecast period, (2018-2023)
India Energy Drink Market Dynamics
Energy drinks are widely consumed by adolescents as the products claim to improve performance, endurance, and alertness. Increased urbanization, rising disposable income and growing health consciousness among the Indian youth have increased the demand for non-carbonated drinks. At the same time, long and erratic working hours and the trends of social gatherings are driving Indian consumers towards the consumption of energy drinks, which are primarily classified as non-alcoholic, caffeinated beverages. However, health concerns regarding high sugar content restrict growth, which also serves as an opportunity for manufacturers to use innovative ingredients and products.
India Energy Drink Market Segmentation
Canned and bottled energy drinks hold a major market share in India. These products are sold in supermarkets, hypermarkets, and vending machines. Energy drinks with caffeine are high in demand since they help consumers regain energy and increase their stamina. The major ingredients used in energy drinks are caffeine, amino acids, vitamins, and sugar.
MAJOR PLAYERS: RED BULL GMBH, COCA-COLA, PEPSICO, MONSTER BEVERAGE, SPITZ KG, KRUNGSIAM BEVERAGE, JK ANSELL, KG FUNCTIONAL BEVERAGES, HECTOR BEVERAGES,
HEINZ INDIA, BISLERI, VEDANTIKA HERBALS, DABUR, GOLDWIN HEALTHCARE and XXX ENERGY DRINKS, amongst others.
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• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
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• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Overview
4.1 Introduction
5. Market Dynamics
5.1 Drivers
5.1.1 Growing Demand for Convenience Beverage Segment
5.1.2 Rising Consumer Demand for Energy Drink
5.1.3 Demand Coming From Millennial Population
5.1.4 Alternatives to Traditional Supplements
5.2 Constraints
5.2.1 Allegations on Potential Health Hazards
5.2.2 New Beverage Categories Creating Slump for Energy Drinks
5.2.3 Demand for Consumption Limit to be Specified on Labels
5.3 Opportunities
5.3.1 Condition Specific Product Offerings
5.3.2 Innovations to Address Health and Safety Concerns
5.4 Porter's Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
6. Market Segmentation
6.1 By Ingredient Type
6.1.1 Vitamins
6.1.2 Sugar
6.1.3 Caffeine
6.1.4 Guarana
6.1.5 Others
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Glass Bottles
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Food Services/ Sports Nutrition Chain
6.4.5 Drug Stores
6.4.6 Online Channels
6.4.7 Others
7. Competitive Landscape
7.1 Mergers & Acquisitions
7.2 Joint Ventures
7.3 New Product Launches
7.4 Most Active Companies in the Past Five Years
7.5 Market Share Analysis
8. Company Profiles
8.1 Red Bull
8.2 Monster Beverage Corporation
8.3 Rock Star Inc
8.4 Coca-Cola
8.5 PepsiCo
8.6 TNT Energy Drink
8.7 National Beverage Corp
8.8 Dr. Pepper Snapple Group
8.9 Living Essentials
8.10 Vital Beverages Pvt. Ltd.
8.11 Cloud 9
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Bibliography
9.4 Disclaimer
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