Table of Content

Chapter 1 About the Advertising Industry

1.1 Industry Definition and Types

1.1.1 TV Advertising

1.1.2 Newspaper & Magazine Advertising

1.1.3 Outdoors Advertising

1.1.1.4 Radio Advertising

1.1.1.5 Internet Advertising

1.2 Main Market Activities

1.3 Similar Industries

1.4 Industry at a Glance

Chapter 2 World Market Competition Landscape

2.1 Advertising Markets by Regions

2.1.1 USA

Market Revenue (M USD) and Growth Rate 2012-2022

Sales and Growth Rate 2012-2022

Major Players Revenue (M USD) in 2017

2.1.2 Europe

Market Revenue (M USD) and Growth Rate 2012-2022

Sales and Growth Rate 2012-2022

Major Players Revenue (M USD) in 2017

2.1.3 China

Market Revenue (M USD) and Growth Rate 2012-2022

Sales and Growth Rate 2012-2022

Major Players Revenue (M USD) in 2017

2.1.4 India

Market Revenue (M USD) and Growth Rate 2012-2022

Sales and Growth Rate 2012-2022

Major Players Revenue (M USD) in 2017

2.1.5 Japan

Market Revenue (M USD) and Growth Rate 2012-2022

Sales and Growth Rate 2012-2022

Major Players Revenue (M USD) in 2017

2.1.6 South East Asia

Market Revenue (M USD) and Growth Rate 2012-2022

Sales and Growth Rate 2012-2022

Major Players Revenue (M USD) in 2017

2.2 World Advertising Market by Types

TV Advertising

Newspaper & Magazine Advertising

Outdoors Advertising

Radio Advertising

Internet Advertising

2.3 World Advertising Market by Applications

Food & Beverage Industry

Vehicles Industry

Health and Medical Industry

Commercial and Personal Services

Consumer Goods

2.4 World Advertising Market Analysis

2.4.1 World Advertising Market Revenue and Growth Rate 2012-2017

2.4.2 World Advertising Market Consumption and Growth rate 2012-2017

2.4.3 World Advertising Market Price Analysis 2012-2017

Chapter 3 World Advertising Market share

3.1 Major Production Market share by Players

3.2 Major Revenue (M USD) Market share by Players

3.3 Major Production Market share by Regions in 2017, Through 2022

3.4 Major Revenue (M USD) Market share By Regions in 2017, Through 2022

Chapter 4 Supply Chain Analysis

4.1 Industry Supply chain Analysis

4.2 Raw material Market Analysis

4.2.1 Raw material Prices Analysis 2012-2017

4.2.2 Raw material Supply Market Analysis

4.2 Manufacturing Equipment Suppliers Analysis

4.3 Production Process Analysis

4.4 Production Cost Structure Benchmarks

4.5 End users Market Analysis

Chapter 5 Company Profiles

5.1 WPP

5.1.1 Company Details (Foundation Year, Employee Strength and etc)

5.1.2 Product Information (Picture, Specifications and Applications)

5.1.3 Revenue (M USD), Price and Operating Profits

5.2 Omnicom Group

5.2.1 Company Details (Foundation Year, Employee Strength and etc)

5.2.2 Product Information (Picture, Specifications and Applications)

5.2.3 Revenue (M USD), Price and Operating Profits

5.3 PublicisGroupe

5.3.1 Company Details (Foundation Year, Employee Strength and etc)

5.3.2 Product Information (Picture, Specifications and Applications)

5.3.3 Revenue (M USD), Price and Operating Profits

5.4 IPG

5.4.1 Company Details (Foundation Year, Employee Strength and etc)

5.4.2 Product Information (Picture, Specifications and Applications)

5.4.3 Revenue (M USD), Price and Operating Profits

5.5 Havas SA

5.5.1 Company Details (Foundation Year, Employee Strength and etc)

5.5.2 Product Information (Picture, Specifications and Applications)

5.5.3 Revenue (M USD), Price and Operating Profits

5.6 Focus Media Group

5.6.1 Company Details (Foundation Year, Employee Strength and etc)

5.6.2 Product Information (Picture, Specifications and Applications)

5.6.3 Revenue (M USD), Price and Operating Profits

5.7 Guangdong Advertising Co., Ltd.

5.7.1 Company Details (Foundation Year, Employee Strength and etc)

5.7.2 Product Information (Picture, Specifications and Applications)

5.7.3 Revenue (M USD), Price and Operating Profits

5.8 Bluefocus Communication Group Co., Ltd.

5.8.1 Company Details (Foundation Year, Employee Strength and etc)

5.8.2 Product Information (Picture, Specifications and Applications)

5.8.3 Revenue (M USD), Price and Operating Profits

5.9 SiMei Media

5.9.1 Company Details (Foundation Year, Employee Strength and etc)

5.9.2 Product Information (Picture, Specifications and Applications)

5.9.3 Revenue (M USD), Price and Operating Profits

5.10 Dentsu Inc.

5.10.1 Company Details (Foundation Year, Employee Strength and etc)

5.10.2 Product Information (Picture, Specifications and Applications)

5.10.3 Revenue (M USD), Price and Operating Profits

5.11 AVIC Culture Co.,Ltd.

5.11.1 Company Details (Foundation Year, Employee Strength and etc)

5.11.2 Product Information (Picture, Specifications and Applications)

5.11.3 Revenue (M USD), Price and Operating Profits

5.12 Yinlimedia

5.12.1 Company Details (Foundation Year, Employee Strength and etc)

5.12.2 Product Information (Picture, Specifications and Applications)

5.12.3 Revenue (M USD), Price and Operating Profits

5.13 Hunan TV and Broadcast Intermediary Co., Ltd.

5.13.1 Company Details (Foundation Year, Employee Strength and etc)

5.13.2 Product Information (Picture, Specifications and Applications)

5.13.3 Revenue (M USD), Price and Operating Profits

5.14 Guangdong Guangzhou Daily Media Co., Ltd.

5.14.1 Company Details (Foundation Year, Employee Strength and etc)

5.14.2 Product Information (Picture, Specifications and Applications)

5.14.3 Revenue (M USD), Price and Operating Profits

5.15 Beijing Bashi Media Co., Ltd.

5.15.1 Company Details (Foundation Year, Employee Strength and etc)

5.15.2 Product Information (Picture, Specifications and Applications)

5.15.3 Revenue (M USD), Price and Operating Profits

5.16 Dahe Group 

5.16.1 Company Details (Foundation Year, Employee Strength and etc)

5.16.2 Product Information (Picture, Specifications and Applications)

5.16.3 Revenue (M USD), Price and Operating Profits

5.17 China Television Media

5.17.1 Company Details (Foundation Year, Employee Strength and etc)

5.17.2 Product Information (Picture, Specifications and Applications)

5.17.3 Revenue (M USD), Price and Operating Profits

5.18 Spearhead Integrated Marketing Communication Group

5.18.1 Company Details (Foundation Year, Employee Strength and etc)

5.18.2 Product Information (Picture, Specifications and Applications)

5.18.3 Revenue (M USD), Price and Operating Profits

5.19 Shanghai Xinhua Media Co., Ltd.

5.19.1 Company Details (Foundation Year, Employee Strength and etc)

5.19.2 Product Information (Picture, Specifications and Applications)

5.19.3 Revenue (M USD), Price and Operating Profits

5.20 Chengdu B-ray Media Co., Ltd.

5.20.1 Company Details (Foundation Year, Employee Strength and etc)

5.20.2 Product Information (Picture, Specifications and Applications)

5.20.3 Revenue (M USD), Price and Operating Profits

Chapter 6 Globalisation & Trade

6.1 Business Locations

6.2 Supply channels

6.3 Marketing strategy

6.4 Barriers to Entry

Chapter 7 Distributors and Customers

7.1 Major Distributors and contact information by Regions

7.2 Major Customers and contact information by Regions

Chapter 8 Import, Export, Consumption and Consumption Value by Major Countries

8.1 USA

8.2 Germany

8.3 China

8.4 Japan

8.5 India

Chapter 9 World Advertising Market Forecast through 2022

9.1 World Advertising Demand by Regions Forecast through 2022

9.2 World Advertising Price(by Regions, Types, Applications)Analysis Forecast through 2022

9.3 World Advertising Revenue (M USD)(by Regions, Types, Applications) Forecast through 2022

9.4 World Advertising Market Analysis

9.4.1 World Advertising Market Revenue and Growth Rate 2012-2017

9.4.2 World Advertising Market Consumption and Growth rate 2012-2017

9.4.3 World Advertising Market Price Analysis 2012-2017

Chapter 10 Key success factors and Market Overview

Table Main Market Activities by Regions

Table Market Revenue (M USD) and Growth Rate 2012-2022

Table Major Players Revenue (M USD) in 2017

Table Market Revenue (M USD) and Growth Rate 2012-2022

Table Major Players Revenue (M USD) in 2017

Table Market Revenue (M USD) and Growth Rate 2012-2022

Table Major Players Revenue (M USD) in 2017

Table Market Revenue (M USD) and Growth Rate 2012-2022

Table Major Players Revenue (M USD) in 2017

Table Market Revenue (M USD) and Growth Rate 2012-2022

Table Major Players Revenue (M USD) in 2017

Table Major Production Market share by Players 2017

Table Major Revenue (M USD) Market share by Players 2017

Table Production Market share by Major Regions in 2012-2017

Table Production Market share by Major Regions in 2017-2022

Table Revenue (M USD) Market share by Regions in 2012-2017

Table Revenue (M USD) Market share by Regions in 2017-2022

Table Industry Supply chain Analysis

Table Raw material Prices Analysis 2012-2017

Table Raw material Suppliers Market Analysis

Table Manufacturing Equipment Suppliers Analysis

Figure Production Process Analysis

Figure Production Cost Structure

Table major End Users by Regions

Table WPP Information List

Figure AdvertisingAdvertising Picture, Specifications and Applications of WPP

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of WPP 2016-2017

Figure Advertising Sales Volume and World Market Share of WPP 2016-2017

Table Omnicom Group Information List

Figure Advertising Picture, Specifications and Applications of Omnicom Group

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Omnicom Group 2016-2017

Figure Advertising Sales Volume and World Market Share of Omnicom Group 2016-2017

Table PublicisGroupe Information List

Figure Advertising Picture, Specifications and Applications of PublicisGroupe

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of PublicisGroupe 2016-2017

Figure Advertising Sales Volume and World Market Share of PublicisGroupe 2016-2017

Table IPG Information List

Figure Advertising Picture, Specifications and Applications of IPG

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of IPG 2016-2017

Figure Advertising Sales Volume and World Market Share of IPG 2016-2017

Table Havas SA Information List

Figure Advertising Picture, Specifications and Applications of Havas SA

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Havas SA 2016-2017

Figure Advertising Sales Volume and World Market Share of Havas SA 2016-2017

Table Focus Media Group Information List

Figure Advertising Picture, Specifications and Applications of Focus Media Group

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Focus Media Group 2016-2017

Figure Advertising Sales Volume and World Market Share of Focus Media Group 2016-2017

Table Guangdong Advertising Co., Ltd. Information List

Figure Advertising Picture, Specifications and Applications of Guangdong Advertising Co., Ltd.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Guangdong Advertising Co., Ltd. 2016-2017

Figure Advertising Sales Volume and World Market Share of Guangdong Advertising Co., Ltd. 2016-2017

Table Bluefocus Communication Group Co., Ltd. Information List

Figure Advertising Picture, Specifications and Applications of Bluefocus Communication Group Co., Ltd.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Bluefocus Communication Group Co., Ltd. 2016-2017

Figure Advertising Sales Volume and World Market Share of Bluefocus Communication Group Co., Ltd. 2016-2017

Table SiMei Media Information List

Figure Advertising Picture, Specifications and Applications of SiMei Media

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of SiMei Media 2016-2017

Figure Advertising Sales Volume and World Market Share of SiMei Media 2016-2017

Table Dentsu Inc. Information List

Figure Advertising Picture, Specifications and Applications of Dentsu Inc.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Dentsu Inc. 2016-2017

Figure Advertising Sales Volume and World Market Share of Dentsu Inc. 2016-2017

Table AVIC Culture Co.,Ltd. Information List

Figure Advertising Picture, Specifications and Applications of AVIC Culture Co.,Ltd.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of AVIC Culture Co.,Ltd. 2016-2017

Figure Advertising Sales Volume and World Market Share of AVIC Culture Co.,Ltd. 2016-2017

Table Yinlimedia Information List

Figure Advertising Picture, Specifications and Applications of Yinlimedia

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Yinlimedia 2016-2017

Figure Advertising Sales Volume and World Market Share of Yinlimedia 2016-2017

Table Hunan TV and Broadcast Intermediary Co., Ltd. Information List

Figure Advertising Picture, Specifications and Applications of Hunan TV and Broadcast Intermediary Co., Ltd.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Hunan TV and Broadcast Intermediary Co., Ltd. 2016-2017

Figure Advertising Sales Volume and World Market Share of Hunan TV and Broadcast Intermediary Co., Ltd. 2016-2017

Table Guangdong Guangzhou Daily Media Co., Ltd. Information List

Figure Advertising Picture, Specifications and Applications of Guangdong Guangzhou Daily Media Co., Ltd.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Guangdong Guangzhou Daily Media Co., Ltd. 2016-2017

Figure Advertising Sales Volume and World Market Share of Guangdong Guangzhou Daily Media Co., Ltd. 2016-2017

Table Beijing Bashi Media Co., Ltd. Information List

Figure Advertising Picture, Specifications and Applications of Beijing Bashi Media Co., Ltd.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Beijing Bashi Media Co., Ltd. 2016-2017

Figure Advertising Sales Volume and World Market Share of Beijing Bashi Media Co., Ltd. 2016-2017

Table Dahe Group  Information List

Figure Advertising Picture, Specifications and Applications of Dahe Group 

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Dahe Group  2016-2017

Figure Advertising Sales Volume and World Market Share of Dahe Group  2016-2017

Table China Television Media Information List

Figure Advertising Picture, Specifications and Applications of China Television Media

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of China Television Media 2016-2017

Figure Advertising Sales Volume and World Market Share of China Television Media 2016-2017

Table Spearhead Integrated Marketing Communication Group Information List

Figure Advertising Picture, Specifications and Applications of Spearhead Integrated Marketing Communication Group

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Spearhead Integrated Marketing Communication Group 2016-2017

Figure Advertising Sales Volume and World Market Share of Spearhead Integrated Marketing Communication Group 2016-2017

Table Shanghai Xinhua Media Co., Ltd. Information List

Figure Advertising Picture, Specifications and Applications of Shanghai Xinhua Media Co., Ltd.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Shanghai Xinhua Media Co., Ltd. 2016-2017

Figure Advertising Sales Volume and World Market Share of Shanghai Xinhua Media Co., Ltd. 2016-2017

Table Chengdu B-ray Media Co., Ltd. Information List

Figure Advertising Picture, Specifications and Applications of Chengdu B-ray Media Co., Ltd.

Table Advertising Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits Margin of Chengdu B-ray Media Co., Ltd. 2016-2017

Figure Advertising Sales Volume and World Market Share of Chengdu B-ray Media Co., Ltd. 2016-2017

Table Business Locations

Figure Supply channels

Figure Marketing strategy

Table Barriers Analysis to Entry

Table Major Distributors and contact information by Regions

Table Major Customers and contact information by Regions

Table USA Supply, Import, Export, Consumption and Consumption Value(M USD)

Table Germany Supply, Import, Export, Consumption and Consumption Value(M USD)

Table China Supply, Import, Export, Consumption and Consumption Value(M USD)

Table Japan Supply, Import, Export, Consumption and Consumption Value(M USD)

Table India Supply, Import, Export, Consumption and Consumption Value(M USD)

Table World Demand by Regions Forecast Analysis of Advertising (2017-2022)

Table World Price by Regions Forecast Analysis of Advertising (2017-2022)

Table World Price by Types Forecast Analysis of Advertising (2017-2022)

Table World Price by Applications Forecast Analysis of Advertising (2017-2022)

Table World Revenue (M USD) by Regions Forecast Analysis of Advertising (2017-2022)

Table World Revenue (M USD) by Types Forecast Analysis of Advertising (2017-2022)

Table World Revenue (M USD) by Applications Forecast Analysis of Advertising (2017-2022)