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The Southern Company Company Profile - Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation

  • ID : 2628146  |  
  • Published : Apr-2018  |  
  • Region : Global  |  
  • Pages : 33   |  
  • Publisher : Market Data Forecast

The Southern Company (Southern Company or 'the company') is a holding company which consists of the traditional operating companies, Southern Power and other direct and indirect subsidiaries. The primary business of the Southern Company system is electricity sales by the traditional operating companies and Southern Power. As of December 31, 2015, the company had generating units totaling 9,595 megawatts (MW) nameplate capacity in commercial operation. The company has more than 4.5 million customers and approximately 44,223 megawatts (MW) of generating capacity. Southern Company's regulated electric utilities serve a 120,000-square-mile territory in Alabama, Florida, Georgia, and Mississippi.

Southern Company conducts its business through three segments: traditional operating companies; Southern Power; and all other businesses.

The company's traditional operating companies are vertically integrated utilities that own generation, transmission, and distribution facilities. Southern Company operates its regulated electricity retail business through traditional operating companies; namely Georgia Power Company (Georgia Power), Alabama Power Company (Alabama Power), Gulf Power Company (Gulf Power), and Mississippi Power Company (Mississippi Power).The company provides electricity to retail customers in northwest Florida and to wholesale customers in the Southeast. As of December 31, 2015, there were 65 municipally-owned electric distribution systems operating in the territory in which the traditional operating companies provide electric service at retail or wholesale.

Georgia Power is engaged in the generation and purchase of electricity and the transmission, distribution, and sale of such electricity within the State of Georgia. The company sells electricity at retail in over 600 communities (including Athens, Atlanta, Augusta, Columbus, Macon, Rome, and Savannah), as well as in rural areas, and at wholesale currently to Oglethorpe Power Corporation (OPC), Municipal Electric Authority of Georgia (MEAG) Power, Dalton, various EMCs, and non-affiliated utilities.

Alabama Power is engaged, within the state of Alabama, in the generation and purchase of electricity and the transmission, distribution, and sale of such electricity, at retail in approximately 400 cities and towns (including Anniston, Birmingham, Gadsden, Mobile, Montgomery, and Tuscaloosa), as well as in rural areas, and at wholesale to 14 municipally-owned electric distribution systems. 11 of these systems are served indirectly through sales to Alabama Municipal Electric Authority, and two rural distributing cooperative associations. Alabama Power owns coal reserves near its Plant Gorgas and uses the output of coal from the reserves in its generating plants. Alabama Power also sells, and cooperates with dealers in promoting the sale of, electric appliances.

Gulf Power is engaged, within the northwestern portion of Florida, in the generation and purchase of electricity and the transmission, distribution, and sale of such electricity, at retail in 71 communities (including Pensacola, Panama City, and Fort Walton Beach), as well as in rural areas, and at wholesale to a non-affiliated utility.

Mississippi Power is engaged in the generation and purchase of electricity and the transmission, distribution, and sale of such electricity within 23 counties in southeastern Mississippi, at retail in 123 communities (including Biloxi, Gulfport, Hattiesburg, Laurel, Meridian, and Pascagoula), as well as in rural areas, and at wholesale to one municipality, six rural electric distribution cooperative associations, and one generating and transmitting cooperative.

Alabama Power and Georgia Power jointly own Southern Electric Generating Company (SEGCO). SEGCO is an operating public utility company that owns electric generating units with an aggregate capacity of 1,019.7 MW at Plant Gaston on the Coosa River near Wilsonville, Alabama. Alabama Power and Georgia Power are each entitled to one-half of SEGCO's capacity and energy. Alabama Power acts as SEGCO's agent in the operation of SEGCO's units and furnishes fuel to SEGCO for its units. SEGCO also owns one 230,000 volt transmission line extending from Plant Gaston to the Georgia state line at which point connection is made with the Georgia Power transmission line system.

Southern Power is an electric wholesale generation subsidiary which constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. As of December 31, 2015, Southern Power had 9,595 MW of nameplate capacity in commercial operation (including 2,110 MWs owned by its subsidiaries).

The traditional operating companies, Southern Power, and SEGCO, at December 31, 2015, owned and/or operated 33 hydroelectric generating stations, 31 fossil fuel generating stations, three nuclear generating stations, and 13 combined cycle/cogeneration stations, 16 solar facilities, one wind facility, one biomass facility, and one landfill gas facility. The nameplate generation capacity of total fossil steam for December 31, 2015 is 17,399.6 MW and of combustion turbines was 6,319 MW million KW. For the same reporting year, nameplate capacity of hydroelectric facilities totaled 2,755.6 MW and nuclear steam totaled 3,679.9 MW.

During FY2015, the company generated a total of 187 billion kilowatt-hours (KWhs) of electricity and purchased a total of 13 billion KWhs of electricity. In addition, Southern Company sold a total of 191 billion kilowatt-hours (KWhs) of electricity including 160.5 billion KWhs of retail sales and 30.5 billion KWhs of wholesale sales.

All other business includes SouthernLINC Wireless and Southern Holdings. SouthernLINC Wireless provides digital wireless communications for use by Southern Company and its subsidiary companies and also markets these services to the public. SouthernLINC Wireless delivers multiple wireless communication options including push to talk, cellular service, text messaging, wireless internet access, and wireless data. Its system covers approximately 127,000 square miles in the Southeast. SouthernLINC Wireless also provides fiber cable services within the Southeast through its subsidiary, Southern Telecom. Southern Holdings is an intermediate holding company subsidiary, primarily for Southern Company's investments in leveraged leases and also for energy services.

The other subsidiaries of Southern Company also include Southern Nuclear, Southern Company Services (SCS) and other direct and indirect subsidiaries. Southern Nuclear operates and provides services to the Southern Company system's nuclear power plants, including the company's Plant Farley. SCS, the system service company, provides, at cost, specialized services to Southern Company and its subsidiary companies.

Scope of the Report

-- About the Company - Historical Details, Current Ownership Structure and basic overview of The Southern Company in terms of revenue, net income, and operating income.

-- Financials - Details about The Southern Company listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.

-- Products / Services - Listing of the company’s entire portfolio along with description of individual products / services providing a clear picture of their target audience.

-- Company SWOT Analysis - Outlines The Southern Company’s strengths, weaknesses, and opportunities and threats facing the company.

-- Recent Developments - Showcases The Southern Company’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.

-- Strategic Evaluation - Provides an overview of The Southern Company’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.

-- Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken buy the company at present along with outlook.

Key Questions Answered

-- What domain does The Southern Company operate and what are key points about it?

-- What is the product / service portfolio of The Southern Company?

-- How has The Southern Company performed financially from the 2013?

-- How does The Southern Company rank among its peers in terms of revenue and market share?

-- What are The Southern Company strengths and weaknesses and what opportunities and threats does it face?

-- What are The Southern Company’s main growth strategies and how successful has the company been at implementing them?

-- What is the in-house technical capability of The Southern Company? Where does it procure / outsource it?

Reasons to buy

-- Report delivered in easily accessible PPT format which can be used to gain insights quickly and further prepare presentations of your own

-- Lean pricing structure ultimately giving you vast access to the unlimited knowledge repository of the company profiles at very competitive cost

-- 12 hour delivery time fulfilling your urgent requests as per your requirement

-- On-demand customization options that can completely cater to your needs by focusing the report onto given specifics

1. About the Company

1.1 History and Basic Facts

1.2 Ownership Structure and Key Executives

1.3 Head Office

1.4 Other Locations & Subsidiaries

1.5 List of Competitors

1.6 Employee Count & Distribution

2. Financials

2.1 Company Type (Listed / Unlisted)

2.2 Annual Statements

2.3 Key Financial Highlights

2.4 Region-wise Breakdown

3. Product / Services

3.1 Overview

3.2 Description

4. SWOT Analysis

4.1 SWOT Overview

4.2 Strengths

4.3 Weaknesses

4.4 Opportunities

4.5 Threats

5. Recent Developments

5.1 Mergers & Acquisitions

5.2 Partnerships, Collaborations & Joint Ventures

5.3 New Product Launches

5.4 Business Expansion / Divestment

6. Strategic Evaluation

6.1 Corporate Strategy

6.2 Legal Issues

6.3 Analyst Outlook

7. Technology Landscape

7.1 Industry

-- 7.1.1 Industry Snapshot

-- 7.1.2 IT Spend

-- 7.1.3 Key Information Technology Trends

7.2 Company

-- 7.2.1 IT Overview

-- 7.2.2 Key IT Technologies

-- 7.2.3 Recent IT Initiatives

-- 7.2.4 IT Outsourcing Engagements

-- 7.2.5 Key IT Management

-- 7.2.6 CIO/CTO Profile


-- Methodology

-- About Us

-- Contact Us

-- Disclaimer

Fig.1: Company Snapshot

Fig.2: Locations Listing on Map

Table.1: Ownership Structure

Table.2: List of Competitors

Table.3: Annual Statements

Table.4: Key Financial Highlights

Table.5: Region-wise Breakdown

Table.6: Product/Services Overview

Table.7: Mergers & Acquisitions

Table.8: Partnerships, Collaborations & Joint Ventures

Table.9: New Product Launches

Table.10: Business Expansion / Divestment

Table 11: IT Budgets

Table 12: Key IT Management (CIO / CTO)

Table 13: IT Deals undertaken in the past years

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