The E. W. Scripps Company (Scripps or "the company") is a media enterprise based in the US. The company's portfolio of media properties include 33 television stations in 24 markets and 34 radio stations in eight markets. It also operates an expanding collection of local and national digital journalism and information businesses including Midroll, the Scripps’ podcast business; Cracked, the multi-platform humor and satire brand; and Newsy, an over-the-top (OTT) video news service. The company has operations in the US.
The company operates through four business segments: Television, Radio, Digital, and Syndication and Other.
Scripps' Television segment includes 15 ABC affiliates, five NBC affiliates, two FOX affiliates, two CBS affiliates, four non big-four affiliated stations and five Azteca affiliates. The segment produces news and information content which is distributed across four platforms: broadcast, internet/web, smartphones and tablets. The company's television stations broadcast news programming, network programming, syndicated programming and internally produced programming. Scripps' television stations include WFTS-TV, KNXV-TV, and WXYZ-TV, among others. In FY2016, the Television segment reported revenues of $802.1 million, which accounted for 85.1% of the company's total revenue.
The company's Radio segment includes 34 radio stations in eight markets and operates 28 frequency modulated (FM) stations and six amplitude modulated (AM) stations. The radio stations provide targeted and relevant local programming as per the interest of the communities in which they serve. Scripps’ radio stations include WTMJ-AM, WKTI-FM, and KEZO-FM, among others. In FY2016, the Radio segment reported revenues of $70.9 million, which accounted for 7.5% of the company's total revenue.
Scripps’ Digital segment includes a collection of local and national digital brands. The local brands consists of the company’s local television, radio station websites and the related smartphone and tablet apps. The local digital sites offer comprehensive local news, information and user-generated content, as well as national content and other content sources. In FY2016, Scripps’ local markets served 262 million page views with an average of 24.9 million unique users. It also had approximately 960,000 monthly active users of its local, mobile and tablet apps; and the company’s local websites and mobile products together delivered approximately 156 million video views. The company’s national digital brands compete on emerging platforms and marketplaces such as OTT audio and video. The national digital brands include Cracked, Newsy and Midroll Media (Midroll). Cracked is a multi-platform humor and satire brand which informs and entertains millennial audiences with a website, original digital video, social media and a popular podcast; Newsy is an OTT video news service focused on the millennial generation that brings perspective and analysis to reporting on world and national news, including politics, entertainment, science and technology; and Midroll, the parent company of podcast listening platform, Stitcher, and the premium subscription service, Howl. In FY2016, the Digital segment reported revenues of $62.1 million, which accounted for 6.6% of the company's total revenue.
Syndication and Other segment primarily include syndication of news features and comics and other features for the newspaper industry. In FY2016, the Syndication and Other segment reported revenues of $8 million, which accounted for 0.8% of the company's total revenue.
Scope of the Report
-- About the Company - Historical Details, Current Ownership Structure and basic overview of The E. W. Scripps Company in terms of revenue, net income, and operating income.
-- Financials - Details about The E. W. Scripps Company listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.
-- Products / Services - Listing of the company’s entire portfolio along with description of individual products / services providing a clear picture of their target audience.
-- Company SWOT Analysis - Outlines The E. W. Scripps Company’s strengths, weaknesses, and opportunities and threats facing the company.
-- Recent Developments - Showcases The E. W. Scripps Company’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.
-- Strategic Evaluation - Provides an overview of The E. W. Scripps Company’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.
-- Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken buy the company at present along with outlook.
Key Questions Answered
-- What domain does The E. W. Scripps Company operate and what are key points about it?
-- What is the product / service portfolio of The E. W. Scripps Company?
-- How has The E. W. Scripps Company performed financially from the 2013?
-- How does The E. W. Scripps Company rank among its peers in terms of revenue and market share?
-- What are The E. W. Scripps Company strengths and weaknesses and what opportunities and threats does it face?
-- What are The E. W. Scripps Company’s main growth strategies and how successful has the company been at implementing them?
-- What is the in-house technical capability of The E. W. Scripps Company? Where does it procure / outsource it?
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1. About the Company
1.1 History and Basic Facts
1.2 Ownership Structure and Key Executives
1.3 Head Office
1.4 Other Locations & Subsidiaries
1.5 List of Competitors
1.6 Employee Count & Distribution
2.1 Company Type (Listed / Unlisted)
2.2 Annual Statements
2.3 Key Financial Highlights
2.4 Region-wise Breakdown
3. Product / Services
4. SWOT Analysis
4.1 SWOT Overview
5. Recent Developments
5.1 Mergers & Acquisitions
5.2 Partnerships, Collaborations & Joint Ventures
5.3 New Product Launches
5.4 Business Expansion / Divestment
6. Strategic Evaluation
6.1 Corporate Strategy
6.2 Legal Issues
6.3 Analyst Outlook
7. Technology Landscape
-- 7.1.1 Industry Snapshot
-- 7.1.2 IT Spend
-- 7.1.3 Key Information Technology Trends
-- 7.2.1 IT Overview
-- 7.2.2 Key IT Technologies
-- 7.2.3 Recent IT Initiatives
-- 7.2.4 IT Outsourcing Engagements
-- 7.2.5 Key IT Management
-- 7.2.6 CIO/CTO Profile
-- About Us
-- Contact Us
Fig.1: Company Snapshot
Fig.2: Locations Listing on Map
Table.1: Ownership Structure
Table.2: List of Competitors
Table.3: Annual Statements
Table.4: Key Financial Highlights
Table.5: Region-wise Breakdown
Table.6: Product/Services Overview
Table.7: Mergers & Acquisitions
Table.8: Partnerships, Collaborations & Joint Ventures
Table.9: New Product Launches
Table.10: Business Expansion / Divestment
Table 11: IT Budgets
Table 12: Key IT Management (CIO / CTO)
Table 13: IT Deals undertaken in the past years