Sales Enablement Platform Market

Sales Enablement Platform Market Size and Growth Rate (2019 - 2024)

Sales enablement platform market is expected to reach USD 2.6 billion by 2026 and to hit CAGR of 19.8% during the forecast period (2019 to 2024). Sales enablement platform provides clear direction to achieve certain goals. Sales are a major role in the marketing field and if managed properly the organizations will stay at the top position. This platform delivers training services to the staff and helps to increase sales and productivity with technology and well-integrated content. 

Market Dynamics:

• An increasing number of competitors and growing prevalence to lead the company in the top position is certainly a key driving factor for the market. Growing prevalence to have maximum profits by improving sales is accelerating the demand of the market.
• However, lack of proper knowledge over provided good training for the staff using the latest technology is restricting the demand of the market. Rapid changes in economic strategies are also limiting the growth of the market.
• Rise in the investments to develop new applications with advanced technology is gearing up growth opportunities for the market. Increasing utilization of internet of things along with rising in the production rate of smartphones is magnifying the demand of the market.

Services segment is expected to mark the highest shares of the market

Based on the component, the market is segmented into platform and services. Services is holding the highest shares of the market. This segment is majorly led by growing demand for consulting services by enterprises.

Medium enterprises are holding the highest shares of the market from recent years

On the basis of organization size, the market is segmented into small enterprises, medium enterprises, and large enterprises. Medium enterprises are having maximum benefits with sales enablement platform and witnessed to lead the highest shares of the market. Increasing preference for internal business process is lavishing the growth of the market.

North America is deemed to have the highest growth rate over the review period

Regionally, the market is segmented into Asia Pacific, North America, Europe, Middle East, and Africa. North America is leading with the highest shares of the market by owing to the emergence of advanced technology and the introduction of innovative techniques in favor of the end-users. Europe and Asia Pacific are following North America in holding the highest shares of the market with the rise in the investments in the IT sector. The Middle East and Africa is elevated to have the fastest growth rate in the near future.

Some of the key players in the sales enablement platform market are SAP (Germany), Bigtincan (US), Upland Software (US), Highspot (US), Seismic (US), Showpad (Belgium), Brainshark (US), ClearSlide (US), ClientPoint (US), Accent Technologies (US), Quark Software (US), Bloomfire (US), Qorus Software (US), Pitcher (Switzerland), Mediafly (US), Rallyware (US), MindTickle (US) and Qstream (US).

This research report includes the following segmentation for the Global Sales Enablement Platform Market size and forecast until 2024.

Sales Enablement Platform Market Analysis - By Component

• Platform
• Services

Sales Enablement Platform Market Analysis - By Organization Size

• Small Enterprises
• Medium Enterprises
• Large Enterprises

Sales Enablement Platform Market Analysis - By Deployment Type

• On-Premises
• Cloud

Sales Enablement Platform Market Analysis - By Industry Vertical

• BFSI
• Consumer Goods and Retail
• IT and Telecom
• Media and Entertainment
• Healthcare and Lifesciences
• Manufacturing

Sales Enablement Platform Market Analysis - By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East
• Africa