British American Tobacco p.l.c. Company Profile

Company Overview:

British American Tobacco plc (BAT) is an international tobacco group engaged in the sale of cigarettes, cigars, snus, e-cigarettes and tobacco heating products, and other tobacco products. It serves more than 200 markets across the Americas, Western Europe, Asia-Pacific, and Eastern Europe, the Middle East and Africa (EEMEA) regions through a large number of subsidiaries and associate companies.

The company owns a wide portfolio of brands. Its leading international brands, called the Global Drive Brands (GDBs), include Dunhill, Kent, Rothmans, Lucky Strike and Pall Mall. Other international brands owned by BAT include Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, Benson & Hedges, John Player Gold Leaf, State Express 555 and Shuang Xi. In FY2016, the company, excluding associates, sold about 665 billion cigarettes that were manufactured in 44 cigarette factories across 42 countries.

BAT operates through four segments, organized and managed on the basis of geography: Asia-Pacific, EEMEA, Western Europe and the Americas. Asia-Pacific region includes the company's operations in Australia, Bangladesh, Indonesia, Japan, Malaysia, New Zealand, Pakistan, South Korea, Taiwan, the Philippines and Vietnam. BAT operates in Asia-Pacific region through its subsidiaries such as British American Tobacco Australia, British American Tobacco Bangladesh Company, PT Bentoel Internasional Investama, British American Tobacco Japan, and British American Tobacco (Malaysia) Berhad, among others.

As of 31 December 2016, the Asia-Pacific segment reported revenue of GBP4,266 million of 28.9% of the company’s total revenue. The EEMEA region includes major markets such as Algeria, Egypt, Gulf Cooperation Council (GCC), Iran, Iraq, Kazakhstan, Morocco, Nigeria, Russia, South Africa, Turkey and Ukraine.

BAT operates in these markets through various subsidiaries, including British American Tobacco (Algerie), British American Tobacco Egypt, British American Tobacco (Nigeria), and British American Tobacco Holdings South Africa, among others.

As of 31 December 2016, the EEMEA segment reported revenue of GBP3,750 million of 25.4% of the company’s total revenue. Western Europe comprises the company's operations in Belgium, the Czech Republic, Denmark, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, Sweden, Switzerland and the UK. Some of its subsidiaries in Western Europe are British American Tobacco Belgium, British American Tobacco France, British American Tobacco (Germany), British American Tobacco Switzerland and British American Tobacco UK.

As of 31 December 2016, the Western Europe segment reported revenue of GBP3,867 million of 26.2% of the company’s total revenue. The company operates in Argentina, Brazil, Canada, Chile, Colombia and Mexico in the Americas region. Its key subsidiaries in this region are Nobleza-Piccardo, Souza Cruz, Imperial Tobacco Canada, British American Tobacco Chile Operaciones, British American Tobacco Colombia, British American Tobacco Mexico and Compania Anonima Cigarrera Bigott Sucs. As of 31 December 2016, the Americas segment reported revenue of GBP2,868 million of 19.4% of the company’s total revenue.

In addition, the company operates through two principal associate companies, namely Reynolds American in the US and ITC in India. The company also operates a joint venture, CTBAT, with subsidiaries of China National Tobacco Corporation.

Scope of the Report

• About the Company - Historical Details, Current Ownership Structure and basic overview of British American Tobacco p.l.c. in terms of revenue, net income, and operating income.
• Financials - Details about British American Tobacco p.l.c. listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.
• Products / Services - Listing of the company’s entire portfolio along with description of individual products / services providing a clear picture of their target audience.
• Company SWOT Analysis - Outlines British American Tobacco p.l.c.’s strengths, weaknesses, and opportunities and threats facing the company.
• Recent Developments - Showcases British American Tobacco p.l.c.’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.
• Strategic Evaluation - Provides an overview of British American Tobacco p.l.c.’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.
• Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken buy the company at present along with outlook.

Key Questions Answered

• What domain does British American Tobacco p.l.c. operate and what are key points about it?
• What is the product / service portfolio of British American Tobacco p.l.c.?
• How has British American Tobacco p.l.c. performed financially from the 2013?
• How does British American Tobacco p.l.c. rank among its peers in terms of revenue and market share?
• What are British American Tobacco p.l.c. strengths and weaknesses and what opportunities and threats does it face?
• What are British American Tobacco p.l.c.’s main growth strategies and how successful has the company been at implementing them?
• What is the in-house technical capability of British American Tobacco p.l.c.? Where does it procure / outsource it?

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