Account Based Marketing Market

Account Based Marketing Market Size

As per the latest market research report, account-based marketing market size is expected to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. Major growth drivers for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value. In the account-based marketing market by account type, the strategic account-based marketing segment is expected to grow at the highest CAGR during the forecast period. The major growth driver is the increasing need by organizations to focus largely on larger accounts and target individuals directly in the company.

Growth Opportunities, Challenges and Restraints of Account Based Marketing Market:

The telecom and IT industry vertical’s market size in the account-based marketing market has grown rapidly, due to the increasing number of subscribers generating large volumes of data and adopting account-based marketing for providing customers with better IT-enabled solutions and services. The government and public sector vertical, however, is expected to grow at the highest CAGR during the forecast period. Government and civil service agencies adopt account-based marketing tools and services to understand customer behavior from the managed big data. Government and public sector organizations focus on customer-centric strategies to enhance customer satisfaction. They adopt account-based marketing services to leverage new data capabilities for clients in the public sector which shows increased interest in targeting specific job functions.

The account-based marketing market by deployment mode includes on-premises and cloud deployment modes. The cloud-based deployment mode benefits organizations with increased scalability, speed, 24/7 services, and improved IT security. Owing to an increasing number of applications being deployed over the cloud, there is a shift from traditional on-premises account-based marketing solutions to cloud-based account-based marketing solutions across enterprises of all sizes.

Geographical Insights of Account Based Marketing Market

The global account-based marketing market by region covers North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA). North America is expected to hold the largest market size in the market by regions, as account-based marketing solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.

Account-based marketing market faces challenges, such as selection of the right tools for account-based marketing, and GDPR and data collection practices. Lack of awareness and reluctance to shift from traditional sales practices, and inaccuracies in the data sets may limit the market growth.

Few of the Key Players dominating the Account Based Marketing Market Profiled in the Report are:

• Demandbase (US)
• InsideView (US)
• 6Sense (US)
• Act-On Software (US)
• AdDaptive Intelligence (US)
• Albacross (Sweden)
• Celsius GKK International (France)
• Drift (US)
• Engagio (US)
• Evergage (US)
• HubSpot (US)
• Integrate (US)
• Iterable (US)
• Jabmo (France)
• Kwanzoo (US)
• Lattice Engines (US)
• Madison Logic (US)
• Marketo (US)
• MRP (US)
• Radius Intelligence (US)
• TechTarget (US)
• Terminus (US)
• Triblio (US)
• Uberflip (Canada)
• Vendemore (Sweden)

This research report includes following segmentation for the Account Based Marketing Market size and forecast 2023

Account Based Marketing Market – By Account Type

• Programmatic Account based marketing
• Account based marketing lite
• Strategic Account based marketing

Account Based Marketing Market – By Component

• Services
• Tools

Account Based Marketing Market – By Organization Size

• Small Sized Enterprises
• Large Sized Enterprises

Account Based Marketing Market – By Industry

• Retail
• E- Commerce
• Health Care
• Automotive
• Government
• Media
• Telecommunications

Account Based Marketing Market – By Region

• North America                                                

  • United States                               
  • Canada                                         

• Europe                                                                                  

  • United Kingdom                                           
  • Germany                                      
  • France                                          
  • Italy                               
  • Spain                                             

• Asia-Pacific                                                     

  • China                                            
  • India                                             
  • Japan                                            
  • South Korea                                 

• Latin America                                                                             

  • Brazil                                            
  • Argentina                                     
  • Mexico                                          

• Middle-East & Africa                                                      

  • Middle-East
  • Africa