Glu Mobile Inc. Company Profile Report 2018

Glu Mobile is a developer and publisher of games for smartphone and tablet devices operating on platforms including iOS, Android, Windows Phone, and Mac OS. The company operates in the US, Canada, the UK, China, Japan, Korea, Hong Kong, and India. The company develops and publishes a portfolio of action, celebrity, sports, and simulation games that include: Contract Killer, Cooking Dash, Deer Hunter, Diner Dash, Eternity Warriors, Frontline Commando, Gun Bros, Heroes of Destiny, Kim Kardashian: Hollywood, Kendall and Kylie, Katy Perry Pop, James Bond: World of Espionage, Mission Impossible: Rogue Nation and Sniper X With Jason Statham, Racing Rivals, Tap Sports Baseball, and Tap Sports Football. Glu Mobile earns revenue through the sale of games on smartphones and tablets, and traditional feature phones. The company markets sells and distributes its games through direct-to-consumer digital storefronts, such as the Apple App Store, the Google Play Store, and Amazon app store.

In addition to publishing smartphone games on direct-to-consumer digital storefronts, the company also publishes some of its titles on other platforms, such as the Mac app store and Facebook. In FY2016, micro-transactions accounted for 82% of the company’s total revenue, followed by offers with 11.7%, Advertisements with 5.2%, and others with 1.1. In FY2016, the company incurred an expense of US$81.9 million towards its R&D activities, which as a percentage of total revenue stood at 40.8%. The company's subsidiaries include Beijing Qinwang Technology Co. Ltd., Beijing Zhangzhong MIG Information Technology Co. Ltd., Glu Toronto Inc., Glu Games Inc., Glu Mobile K.K., Glu Mobile (Russia) Ltd., Griptonite Games Inc., and Griptonite Games India Private Limited. Geographically, the company operates in five regions: the US; Americas (excluding the US); EMEA; and APAC. In FY2016, the US accounted for 74.3% of the company's total revenue, followed by EMEA with 12.1%, APAC with 9%, and the Americas (excluding the US) with 4.6%.

The scope of the Report:

About the Company - Historical Details, Current Ownership Structure and basic overview of Glu Mobile Inc. in terms of revenue, net income, and operating income.

Financials - Details about Glu Mobile Inc. listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.

Products / Services - Listing of the company’s entire portfolio along with a description of individual products/services providing a clear picture of their target audience.

Company SWOT Analysis - Outlines Glu Mobile Inc.’s strengths, weaknesses, and opportunities and threats facing the company.

Recent Developments - Showcases Glu Mobile Inc.’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment, and divestment plans.

Strategic Evaluation - Provides an overview of Glu Mobile Inc.’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.

Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives, and Deals are undertaken by the company at present along with outlook.

Key Questions Answered

1. What domain does Glu Mobile Inc. operate and what are key points about it?
2. What is the product/service portfolio of Glu Mobile Inc.?
3. How has Glu Mobile Inc. performed financially from 2013?
4. How does Glu Mobile Inc. rank among its peers in terms of revenue and market share?
5. What are Glu Mobile Inc. strengths and weaknesses and what opportunities and threats do it face?
6. What are Glu Mobile Inc.’s main growth strategies and how successful has the company been at implementing them?
7. What is the in-house technical capability of Glu Mobile Inc.? Where does it procure/outsource it?

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