Table of Content

1 Industry Overview

1.1 Shortening Industry

1.1.1 Overview

1.1.2 Development of Shortening

1.2 Market Segment

1.2.1 Upstream

1.2.2 Downstream

1.3 Cost Analysis

2 Industry Environment

2.1 Policy

2.2 Economics

2.3 Sociology

2.4 Technology

3 Shortening Market by Type

3.1 By Type

3.1.1 All Purpose Shortening

3.1.2 Emulsified Shortening

3.1.3 High Stability Shortening

3.2 Market Size

3.3 Market Forecast

4 Major Companies List

4.1 Olenex (Company Profile, Sales Data etc.)

4.2 ADM (Company Profile, Sales Data etc.)

4.3 Walter Rau (Company Profile, Sales Data etc.)

4.4 Y?ld?z Holding (Company Profile, Sales Data etc.)

4.5 VFI GmbH (Company Profile, Sales Data etc.)

4.6 AAK (Company Profile, Sales Data etc.)

4.7 Zeelandia (Company Profile, Sales Data etc.)

4.8 Puratos (Company Profile, Sales Data etc.)

4.9 Princes Group (Company Profile, Sales Data etc.)

4.10 HAS Group (Company Profile, Sales Data etc.)

5 Market Competition

5.1 Company Competition

5.2 Regional Market by Company

6 Market Demand

6.1 Demand Situation

6.1.1 Demand in Hospital

6.1.2 Demand in Retail pharmacies

6.1.3 Demand in Others

6.2 Regional Demand Comparison

6.3 Demand Forecast

7 Region Operation

7.1 Regional Output

7.2 Regional Market

7.3 by Region

7.3.1 North America

7.3.1.1 Overview

7.3.1.2 by Country (U.S., Canada, Mexico)

7.3.2 Europe

7.3.2.1 Overview

7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)

7.3.3 Asia-Pacific

7.3.3.1 Overview

7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)

7.3.4 South America

7.3.4.1 Overview

7.3.4.2 by Country (Brazil, Argentina etc.)

7.3.5 Middle East & Africa

7.3.5.1 Overview

7.3.5.2 by Country (Saudi Arabia, South Africa etc.)

7.4 Regional Forecast

8 Marketing & Price

8.1 Price and Margin

8.1.1 Price Trends

8.1.2 Factors of Price Change

8.1.3 Manufacturers Gross Margin Analysis

8.2 Value Chain

8.3 Marketing Channel

9 Research Conclusion

Table Upstream Segment of Shortening

Table Application Segment of Shortening

Table Global Shortening Market 2012-2023, by Application, in USD Million

Table Major Company List of All Purpose Shortening

Table Major Company List of Emulsified Shortening

Table Major Company List of High Stability Shortening

Table Global Shortening Market 2012-2017, by Type, in USD Million

Table Global Shortening Market 2012-2017, by Type, in Volume

Table Global Shortening Market Forecast 2017-2023, by Type, in USD Million

Table Global Shortening Market Forecast 2017-2023, by Type, in Volume

Table Olenex Overview List

Table Shortening Business Operation of Olenex (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table ADM Overview List

Table Shortening Business Operation of ADM (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Walter Rau Overview List

Table Shortening Business Operation of Walter Rau (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Y?ld?z Holding Overview List

Table Shortening Business Operation of Y?ld?z Holding (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table VFI GmbH Overview List

Table Shortening Business Operation of VFI GmbH (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table AAK Overview List

Table Shortening Business Operation of AAK (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Zeelandia Overview List

Table Shortening Business Operation of Zeelandia (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Puratos Overview List

Table Shortening Business Operation of Puratos (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Princes Group Overview List

Table Shortening Business Operation of Princes Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table HAS Group Overview List

Table Shortening Business Operation of HAS Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Global Shortening Sales Revenue 2012-2017, by Company, in USD Million

Table Global Shortening Sales Revenue Share, by Company, in USD Million

Table Global Shortening Sales Volume 2012-2017, by Company, in Volume

Table Global Shortening Sales Volume Share 2012-2017, by Company, in Volume

Table Shortening Demand in Hospital, 2012-2017, in USD Million

Table Shortening Demand in Hospital, 2012-2017, in Volume

Table Major Consumers in Hospital

Table Shortening Demand in Retail pharmacies, 2012-2017, in USD Million

Table Shortening Demand in Retail pharmacies, 2012-2017, in Volume

Table Major Consumers in Retail pharmacies

Table Shortening Demand in Others, 2012-2017, in USD Million

Table Shortening Demand in Others, 2012-2017, in Volume

Table Major Consumers in Others

Table Regional Demand Comparison List

Table Major Application in Different Regions

Table Shortening Demand Forecast 2017-2023, by Application, in USD Million

Table Shortening Demand Forecast 2017-2023, by Application, in Volume

Table Shortening Output 2012-2017, by Region, in USD Million

Table Shortening Output 2012-2017, by Region, in Volume

Table Global Shortening Market 2012-2017, by Region, in USD Million

Table Global Shortening Market Share 2012-2017, by Region, in USD Million

Table Global Shortening Market 2012-2017, by Region, in Volume

Table Global Shortening Market Share 2012-2017, by Region, in Volume

Table North America Shortening Market Size 2012-2017, by Country, in USD Million

Table North America Shortening Market Size 2012-2017, by Country, in Volume

Table Europe Shortening Market Size 2012-2017, by Country, in USD Million

Table Europe Shortening Market Size 2012-2017, by Country, in Volume

Table Asia-Pacific Shortening Market Size 2012-2017, by Country, in USD Million

Table Asia-Pacific Shortening Market Size 2012-2017, by Country, in Volume

Table South America Shortening Market Size 2012-2017, by Country, in USD Million

Table South America Shortening Market Size 2012-2017, by Country, in Volume

Table Middle East & Africa Shortening Market Size 2012-2017, by Country, in USD Million

Table Middle East & Africa Shortening Market Size 2012-2017, by Country, in Volume

Table Shortening Market Forecast 2017-2023, by Region, in USD Million

Table Shortening Market Forecast 2017-2023, by Region, in Volume

Table Price Factors List

Figure Shortening Industry Chain Structure

Figure Global Shortening Market Growth 2012-2017, by Type, in USD Million

Figure Global Shortening Market Growth 2012-2017, by Type, in Volume

Figure North America Shortening Market, by Company, in 2017

Figure Europe Shortening Market Market, by Company, in 2017

Figure Asia-Pacific Shortening Market Market, by Company, in 2017

Figure South America Shortening Market Market, by Company, in 2017

Figure Middle East & Africa Shortening Market Market, by Company, in 2017

Figure North America Shortening Market Size and Growth 2012-2017, in USD Million

Figure North America Shortening Market Size and Growth 2012-2017, in Volume

Figure Europe Shortening Market Size and Growth 2012-2017, in USD Million

Figure Europe Shortening Market Size and Growth 2012-2017, in Volume

Figure Asia-Pacific Shortening Market Size and Growth 2012-2017, in USD Million

Figure Asia-Pacific Shortening Market Size and Growth 2012-2017, in Volume

Figure South America Shortening Market Size and Growth 2012-2017, in USD Million

Figure South America Shortening Market Size and Growth 2012-2017, in Volume

Figure Middle East & Africa Shortening Market Size and Growth 2012-2017, in USD Million

Figure Middle East & Africa Shortening Market Size and Growth 2012-2017, in Volume

Figure Marketing Channels Overview