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Global Premium A2P and P2A Messaging Market Analysis and Forecast to 2022 | Growth Opportunity Assessment

  • ID : 8621619  |  
  • Published : Feb-2018  |  
  • Region : Global  |  
  • Pages : 127   |  
  • Publisher : Acute Market Insights

Research Cosmos forecasts the premium A2P and P2A messaging market size to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 5.23% from 2016 to 2021. Increasing mobile subscriber base, indispensable requirement to have ubiquitous and direct personal communication channel for enterprises to interact with their customers, rising use of mobile banking, creation of new business revenue for stakeholders (specially mobile network operators), and increasing use of messaging services across various business verticals are some of the driving forces in the market.

The scope of this report covers the premium A2P and P2A messaging market by application, by messaging platform, traffic, vertical, and region. Customer Relations Management (CRM) services application segment is expected to hold the largest market share owing to its secure and reliable communication channel for enterprises to interact with their tech savvy customers.

Among the messaging platforms, cloud API messaging platform segment is expected to hold the largest market share during the forecast period; this messaging platform provides a simple and effective two way communication channel for enterprises. Using cloud API messaging platform, enterprises and business can easily communicate with their customers and this messaging platform offers various advantages for messaging, including two way messages, archiving, billing, notification, and OTP verification.

Among traffic, multi-country segment is expected to dominate the premium A2P and P2A messaging market and holds the largest market share. This traffic is less in volume but high in revenue for the mobile network operator. This traffic holds the largest market share in IT & telecom, travel, tourism, and social site authentication.

Among the verticals, the Banking, Financial Services, and Insurance (BFSI) , vertical is expected to hold the largest market share during the forecast period 2016 to 2021. As this vertical has various use cases for its customers, such as A2P messages for transaction detail, alerts, delivery updates, and verification, it is expected to dominate the market.

Asia-Pacific (APAC) is expected to hold the largest market share as well as grow at the highest rate in the premium A2P and P2A messaging market during the forecast period. This is because of large-scale acceptance of premium A2P and P2A messaging services by the enterprises. The increasing developments in regulations and technologies are benefiting all the stakeholders present in the market ecosystem in this region.

However, the varying nature of government regulations across the globe and illegitimate grey route, which affect the mobile network operators’ revenue, would be the restraining factors for the market.

The major vendors in the premium A2P and P2A messaging market include CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beepsend, Twilio, and Tyntec. These players adopted various strategies such as new product launches, partnerships, agreements, collaborations, mergers & acquisitions, and business expansions to cater to the needs of their customers. The report also includes key innovators in the market, such as NetSize, Route Mobile Limited, Dimoco, MobiWeb, and Retarus.

Table of Contents

1 Introduction

    1.1 Objectives of the Study 

    1.2 Market Definition 

    1.3 Market Scope 

           1.3.1 Markets Covered

           1.3.2 Years Considered in the Report

    1.4 Currency 

    1.5 Stakeholders

2 Research Methodology

    2.1 Research Data 

           2.1.1 Secondary Data

                     2.1.1.1 Key Data Taken From Secondary Sources

           2.1.2 Primary Data

                     2.1.2.1 Key Data Taken From Primary Sources

                     2.1.2.2 Breakdown of Primary Interviews

    2.2 Market Size Estimation 

           2.2.1 Bottom-Up Approach

           2.2.2 Top-Down Approach

    2.3 Market Breakdown and Data Triangulation 

    2.4 Assumptions

3 Executive Summary

4 Premium Insights

    4.1 Attractive Market Opportunities in the Premium A2P and P2A Messaging Market 

    4.2 Market–By Application 

    4.3 Market 

    4.4 Market Potential 

    4.5 Premium A2P and P2A Messaging Regional Market 

    4.6 Lifecycle Analysis, By Region 2016

5 Market Overview

    5.1 Introduction 

    5.2 Market Segmentation 

    5.3 Market Dynamics 

           5.3.1 Drivers

                     5.3.1.1 Increased Mobile Marketing By Marketers and Application Developers

                     5.3.1.2 Growth in Mobile Banking

                     5.3.1.3 No Need for Data Connectivity

                     5.3.1.4 Increasing Mobile Subscriber Base

           5.3.2 Restraints

                     5.3.2.1 Government Regulations

                     5.3.2.2 Illegitimate (Grey) Routes Affecting Telecom Operator’s Revenue

           5.3.3 Opportunities

                     5.3.3.1 Mobile Marketing

                     5.3.3.2 Increased Revenue for Mobile Network Operators

           5.3.4 Challenges

                     5.3.4.1 Increasing Mobile Messaging Spam, Phishing, and Malware

    5.4 Regulatory Implications 

           5.4.1 Introduction

                     5.4.1.1 U.S. Federal Law Ctia Common Short Code

                     5.4.1.2 Australian Communications and Media Authority Spam Act 2003

                     5.4.1.3 U.K. Code Compliance (Phonepayplus)

                     5.4.1.4 Canada Cwta and Mma Code of Conduct

                     5.4.1.5 Singapore Personal Data Protection Commission

                     5.4.1.6 New Zealand Mobile Messaging Services Code

                     5.4.1.7 Ireland Commission for Communications Regulation

                     5.4.1.8 Telecom Regulatory Authority of India

                     5.4.1.9 Brazilian Regulation Body (Anatel)

                     5.4.1.10 France - Council for Service Applications

                     5.4.1.11 Netherlands - Sms Service Provision Code of Conduct

                     5.4.1.12 Sweden Code of Conduct

                     5.4.1.13 Russian Ministry of Telecommunication

                     5.4.1.14 Germany Youth Media Protection Treaty

                     5.4.1.15 Bahrain Regulation on Commercial Bulk Messages

                     5.4.1.16 South Africa Wireless Application Service Providers Association

                     5.4.1.17 China Penalty for Sending Spam

                     5.4.1.18 Hong Kong Office of the Telecommunications Authority

6 Industry Trends

    6.1 Introduction 

    6.2 Value Chain Analysis

7 Premium A2P and P2A Messaging Market Analysis, By Application

    7.1 Introduction 

    7.2 Inquiry and Search Related Services 

    7.3 Customer Relationship Management Services 

    7.4 Notifications and Alerts 

    7.5 Authentication Services 

    7.6 Promotional and Marketing Services 

    7.7 Voting and Entertainment 

    7.8 Pushed Content Services 

    7.9 Interactive Messages 

    7.10 Others

8 Premium A2P and P2A Messaging Market Analysis, By Traffic

    8.1 Introduction 

    8.2 National 

    8.3 Multi-Country

9 Market Analysis, By Messaging Platform

    9.1 Introduction 

    9.2 Cloud Api Messaging Platform 

    9.3 Traditional and Managed Messaging Platform

10 Premium A2P and P2A Messaging Market Analysis, By Vertical

     10.1 Introduction 

     10.2 Banking, Financial Services, and Insurance 

     10.3 Telecom and IT 

     10.4 Media and Entertainment 

     10.5 Travel and Tourism 

     10.6 Retail and E-Commerce 

     10.7 Healthcare 

     10.8 Government 

     10.9 Utilities and Logistics 

     10.10 Others

11 Global Premium A2P and P2A Messaging Market, By Region

     11.1 Introduction 

     11.2 North America 

     11.3 Europe 

     11.4 Asia-Pacific 

     11.5 Middle East and Africa 

     11.6 Latin America

12 Competitive Landscape

     12.1 Overview 

     12.2 Portfolio Comparison 

     12.3 Competitive Situation and Trends 

               12.3.1 Agreements, Partnerships, and Collaborations

               12.3.2 New Product/Service Developments

               12.3.3 Mergers and Acquisitions

               12.3.4 Expansions

13 Company Profiles

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Research Cosmos View)*

     13.1 Introduction 

     13.2 CLX Communications 

     13.3 Tata Communications Ltd. 

     13.4 AT&T 

     13.5 Infobip Ltd. 

     13.6 Mahindra Comviva 

     13.7 SAP SE 

     13.8 Dialogue Communications Ltd. 

     13.9 Beepsend 

     13.10 Twilio, Inc. 

     13.11 Tyntec

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Research Cosmos View Might Not Be Captured in Case of Unlisted Companies.

14 Key Innovator Profiles

     14.1 Netsize 

     14.2 Dimoco 

     14.3 Route Mobile Limited 

     14.4 Mobiweb 

     14.5 Retarus

List of Tables (58 Tables)

Table 1 Global Market Size and Growth Rate, 2014-2021 (USD Billion) (Y-O-Y %)

Table 2 Premium A2P and P2p Messaging Market: Summary of Drivers

Table 3 Premium A2P and P2p Messaging Market: Summary of Restraints

Table 4 Premium A2P and P2p Messaging Market: Summary of Opportunities

Table 5 Premium A2P and P2p Messaging Market: Summary of Challenges

Table 6 Premium A2P and P2A Messaging Market Size, By Application, 2014–2021 (USD Billion)

Table 7 Inquiry and Search Related Services: Market Size, By Region, 2014–2021 (USD Million)

Table 8 Customer Relationship Management Services: Market Size, By Region, 2014–2021 (USD Billion)

Table 9 Notifications and Alerts: Market Size, By Region, 2014–2021 (USD Million)

Table 10 Authentication Services: Market Size, By Region, 2014–2021 (USD Million)

Table 11 Promotional and Marketing Services: Market Size, By Region, 2014–2021 (USD Million)

Table 12 Voting and Entertainment: Market Size, By Region, 2014–2021 (USD Million)

Table 13 Pushed Content Services: Market Size, By Region, 2014–2021 (USD Million)

Table 14 Interactive Messages: Market Size, By Region, 2014–2021 (USD Million)

Table 15 Others: Market Size, By Region, 2014–2021 (USD Million)

Table 16 Market Size, By Traffic, 2014–2021 (USD Billion)

Table 17 National: Market Size, By Region, 2014–2021 (USD Billion)

Table 18 Multi-Country: Market Size, By Region, 2014–2021 (USD Billion)

Table 19 Market Size, By Messaging Platform, 2014–2021 (USD Billion)

Table 20 Cloud Api Messaging Platform: Market Size, By Region, 2014–2021 (USD Billion)

Table 21 Traditional and Managed Messaging Platform: Market Size, By Region, 2014–2021 (USD Billion)

Table 22 Premium A2P and P2A Messaging Market Size, By Vertical, 2014–2021 (USD Billion)

Table 23 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Billion)

Table 24 Telecom and IT: Market Size, By Region, 2014–2021 (USD Million)

Table 25 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)

Table 26 Travel and Tourism: Market Size, By Region, 2014–2021 (USD Million)

Table 27 Retail and E-Commerce: Market Size, By Region, 2014–2021 (USD Billion)

Table 28 Healthcare: Market Size, By Region, 2014–2021 (USD Billion)

Table 29 Government: Market Size, By Region, 2014–2021 (USD Million)

Table 30 Utilities and Logistics: Market Size, By Region, 2014–2021 (USD Million)

Table 31 Others: Market Size, By Region, 2014–2021 (USD Million)

Table 32 Market Size, By Region, 2014–2021 (USD Billion)

Table 33 North America: Premium A2P and P2A Messaging Market Size, By Application, 2014–2021(USD Billion)

Table 34 North America: Market Size, By Messaging Platform, 2014–2021 (USD Billion)

Table 35 North America: Market Size, By Traffic, 2014–2021 (USD Billion)

Table 36 North America: Market Size, By Vertical, 2014–2021 (USD Billion)

Table 37 Europe: Market Size, By Application, 2014–2021 (USD Million)

Table 38 Europe: Market Size, By Messaging Platform, 2014–2021 (USD Billion)

Table 39 Europe: Market Size, By Traffic, 2014–2021 (USD Billion)

Table 40 Europe: Market Size, By Vertical, 2014–2021 (USD Million)

Table 41 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)

Table 42 Asia-Pacific: Market Size, By Messaging Platform, 2014–2021 (USD Billion)

Table 43 Asia-Pacific: Market Size, By Traffic, 2014–2021 (USD Billion)

Table 44 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Billion)

Table 45 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)

Table 46 Middle East and Africa: Market Size, By Messaging Platform, 2014–2021 (USD Billion)

Table 47 Middle East and Africa: Market Size, By Traffic, 2014–2021 (USD Billion)

Table 48 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)

Table 49 Latin America: Premium A2P and P2A Messaging Market Size, By Application, 2014–2021 (USD Million)

Table 50 Latin America: Market Size, By Messaging Platform, 2014–2021 (USD Billion)

Table 51 Latin America: Market Size By Traffic, 2014–2021 (USD Billion)

Table 52 Latin America: Market Size, By Vertical, 2014–2021 (USD Million)

Table 53 Agreements, Partnerships, and Collaborations, 2016

Table 54 New Product Developments, 2015–2016

Table 55 Mergers and Acquisitions, 2015–2016

Table 56 Expansions, 2015–2016

Table 57 Agreements, Partnerships, and Collaborations, 2016

Table 58 New Product Developments, 2015–2016

List of Figures (44 Figures) 

Figure 1 Global Premium A2P and P2A Messaging Market: Research Design

Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region

Figure 3 Market Size Estimation Methodology: Bottom-Up Approach

Figure 4 Market Size Estimation Methodology: Top-Down Approach

Figure 5 Data Triangulation

Figure 6 Market Size, By Application Snapshot (2016 & 2021): Interactive Messages Segment is Expected to Grow at the Highest CAGR During the Forecast Period

Figure 7 Market Size, By Traffic Snapshot(2016 & 2021)

Figure 8 Market Size, By Messaging Platform Snapshot (2016 & 2021)

Figure 9 Market Size, By Industry Vertical Snapshot (2016 & 2021)

Figure 10 Global Market Share, 2016 – North America is Estimated to Hold the Largest Market Share in 2016

Figure 11 Government Regulations & Best Practices and the Increasing Number of Mobile Subscribers are Driving the Market

Figure 12 Market, By Application, 2014–2021 (USD Billion)

Figure 13 North America is Estimated to Hold the Largest Share in the Premium A2P and P2A Messaging Market (2016)

Figure 14 Middle East and Africa is Expected to Have the Highest Growth Potential During the Forecast Period

Figure 15 Middle East and Africa to Grow Faster Than the Other Regions

Figure 16 Regional Lifecycle – Middle East and Africa is Estimated to Grow at A Highest Growth Rate, 2016

Figure 17 Premium A2P and P2A Messaging Market Segmentation

Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges

Figure 19 Value Chain Analysis (2016): Major Role Played By Mobile Network Operator

Figure 20 Interactive Messages Segment Exhibits the Fastest Growth Rate in the Global Market

Figure 21 Multi-Country Exhibits the Highest Growth Rate in the Market

Figure 22 Cloud API Messaging Platform Exhibits the Fastest Growth Rate in the Global Market

Figure 23 Travel and Tourism Exhibits the Fastest Growth Rate in the Market

Figure 24 Middle East and Africa Will Exhibit the Highest Growth Rate in the Market

Figure 25 North America: Premium A2P and P2A Messaging Market Snapshot

Figure 26 Asia-Pacific Market Snapshot

Figure 27 Companies Adopted Partnership and Agreement as the Key Growth Strategy During the Period 2014–2016

Figure 28 A2P and P2A Messaging: Portfolio Comparison

Figure 29 Market Evaluation Framework

Figure 30 Battle for Market Share: Partnership and Agreement has Been the Key Strategy for Company Growth

Figure 31 Geographic Revenue Mix of Top 5 Market Players

Figure 32 CLX Communications: Company Snapshot

Figure 33 CLX Communications: SWOT Analysis

Figure 34 Tata Communications Ltd.: Company Snapshot

Figure 35 Tata Communications Ltd.: SWOT Analysis

Figure 36 AT&T: Company Snapshot

Figure 37 AT&T: SWOT Analysis

Figure 38 Infobip Ltd.: SWOT Analysis

Figure 39 Mahindra Comviva: Company Snapshot

Figure 40 Mahindra Comviva: SWOT Analysis

Figure 41 SAP SE: Company Snapshot

Figure 42 Twilio, Inc.: Company Snapshot

Figure 43 Markets and Markets Knowledge Store : Snapshot 1

Figure 44 Markets and Markets Knowledge Store : Snapshot 2

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