Kefir is a dairy product and is a combination of milk and fermented kefir grains. It is majorly considered as a rich source of probiotic food and is a more nutritious and therapeutic supplement than yogurt. Kefir also contains high contents of beneficial enzymes, protein, folate, magnesium, biotin, and calcium. Regular consumption of kefir is also associated with various medicinal benefits, including an increase in metabolic rate and prevention of asthma, osteoporosis, cancer, and obesity.
Market Dynamics:
Growing concerns regarding health and wellness coupled with the rising inclination towards the consumption of healthy food items among the populace are one of the major factors propelling demand for kefir. Furthermore, the health benefits such as improvement of the immunity system, and cancer-fighting properties among others that are associated with the consumption of kefir is considered as another key factor complementing growth of the market at present.
Europe held a dominant position in the kefir market in 2016, on account of widespread consumption of kefir in the region. Russia and Poland are the major producers of Kefir. Furthermore, rising incidences of obesity and increasing number of patients suffering from gastritis are also fuelling demand for kefir in Europe, as its consumption is associated with a reduction in the prevalence of such risks.
Asia Pacific is expected to project the fastest growth during the forecast period. India, China, and Japan are the major contributors to the growth of this market. This is majorly attributed to the strengthening economic condition of these countries, which is also a lucrative opportunity for the manufacturers to penetrate these economies for better investment opportunities.
Key features of the study:
This report provides in-depth analysis of the kefir market, market size (US$ Mn), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017 – 2025)
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, pipeline products, regional outlook, and competitive strategy adopted by the leading players.
It profiles leading players in the global kefir market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics
The global kefir market report caters to various stakeholders in this industry, including investors, product developers, distributors, healthcare companies, research institutes, new entrants, and financial analysts
Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the kefir market
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