Energy Drinks Market - Global Industry Overview, Size and Growth Rate:
Energy Drinks Market size was valued at around USD 54.98 billion in 2017 and is expected to grow at a CAGR of approximately 3.6% during the forecast period.
Energy drinks are growing globally with the increasing sports activities and the demand for alternatives to carbonated drinks. These drinks can help retain the lost strength by providing essential minerals, vitamins, and other body supplements.
Energy Drinks Market - Growth Drivers, Restraints and Challenges:
The increasing preference for alternative beverages to carbonated drinks is the principal factor driving the growth of the global energy drinks market.
Demand from a younger population and the availability of different flavors according to the consumer taste are other significant factors promoting the market growth. Furthermore, the rising disposable income, awareness about the benefits of energy drinks, innovative approaches like alcohol-induced energy drinks, and other factors are also supporting the expansion of the market. On the contrary, the availability of various cheap substitutes like aerated drinks, nutritious beverages, and cold-pressed fruit juices are limiting the rapid expansion of the energy drinks market globally.
The market for energy drinks is categorized on the basis of product type, packaging, and regions. Based on the product type, the market is segmented into isotonic, hypertonic, and hypotonic. Based on the packaging, the market is segmented into cans, tins, and bottles. Based on the regions, the market is studied in the regions of North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Energy Drinks Market - Geographical Insights:
North America accounts for the largest portion of the global energy drinks in terms of market share.
The increasing health consciousness among the consumers is the main factor supporting the market growth in North America. Europe follows North America with the growing sports activities and consumer preference for these drinks. The Asia Pacific is the most promising market with the increasing population and disposable income of the people in countries like India, China, and others.
Detailed Segmentation of the Energy Drinks Market:
Energy Drinks Market - By Product Type:
Energy Drinks Market - By Packaging
- Bottle (Pet/Glass)
- Can
- Others
Energy Drinks Market - By Sales Channel:
- Convenience stores
- Supermarkets/Hypermarkets
- Food Services /Sports Nutrition chain
- Online Channel
- Others
Energy Drinks Market - Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Top Companies leading the Energy Drink Market Profiled in the report are:
- Red Bull
- Monster Beverage Corporation
- Rockstar, Inc.
- Coca cola
- PepsiCo
- Arizona Beverage Company
- National Beverage Corp
- Dr. Pepper Snapple Group
- Living Essentials
- Cloud 9
- Vital Beverages Pvt Ltd
- Extreme Drinks Co
1. INTRODUCTION
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
3.1 Market Trend
4. MARKET DYNAMICS
4.1 Energy Drinks Market Drivers
4.1.1 Growing demand for convenience beverage segment
4.1.2 Demand generating from millennial generation
4.1.3 Alternatives to traditional supplements
4.2 Energy Drinks Market Restraints
4.2.1 Consumer preference for clean labels
4.2.2 Allegations on potential Health Hazards
4.3 Energy Drinks Market Opportunities
4.3.1 Condition specific product offerings
4.3.2 Demand coming from emerging market
4.3.3 Innovations to address health and safety concerns
4.4 Energy Drinks Market Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 Energy Drinks Market By Product Type Type
5.1.1 Drinks
5.1.2 Shots
5.1.3 Mixers
5.2 Energy Drinks Market By Packaging
5.2.1 Bottle (Pet/Glass)
5.2.2 Can
5.2.3 Others
5.3 Energy Drinks Market By Sales Channel
5.3.1 Convenience stores
5.3.2 Supermarkets/Hypermarkets
5.3.3 Food Services /Sports Nutrition chain
5.3.4 Online Channel
5.3.5 Others
5.4 Energy Drinks Market By Geography
5.4.1 North America Energy Drinks Market Share (2018-2023)
5.4.1.1 U.S. Energy Drinks Market Share (2018-2023)
5.4.1.2 Canada Energy Drinks Market Share (2018-2023)
5.4.1.3 Mexico Energy Drinks Market Share (2018-2023)
5.4.1.4 Others
5.4.2 Europe Energy Drinks Market Share (2018-2023)
5.4.2.1 Spain Energy Drinks Market Share (2018-2023)
5.4.2.2 U.K Energy Drinks Market Share (2018-2023)
5.4.2.3 France Energy Drinks Market Share (2018-2023)
5.4.2.4 Germany Energy Drinks Market Share (2018-2023)
5.4.2.5 Russia Energy Drinks Market Share (2018-2023)
5.4.2.6 Italy Energy Drinks Market Share (2018-2023)
5.4.2.7 Others
5.4.3 Asia-Pacific Energy Drinks Market Share (2018-2023)
5.4.3.1 China Energy Drinks Market Share (2018-2023)
5.4.3.2 Japan Energy Drinks Market Share (2018-2023)
5.4.3.3 India Energy Drinks Market Share (2018-2023)
5.4.3.4 Australia Energy Drinks Market Share (2018-2023)
5.4.3.5 Others
5.4.4 South America Energy Drinks Market Share (2018-2023)
5.4.4.1 Brazil Energy Drinks Market Share (2018-2023)
5.4.4.2 Argentina Energy Drinks Market Share (2018-2023)
5.4.4.3 Others
5.4.5 Africa Energy Drinks Market Share (2018-2023)
5.4.5.1 South Africa Energy Drinks Market Share (2018-2023)
5.4.5.2 Others
6. Energy Drinks Market Competitive Landscape
6.1 Market Share Analysis
6.2 Most active companies
6.3 Major Strategy Adopted
7. Energy Drinks Market Company Profiles
7.1 Red Bull
7.2 Monster Beverage Corporation
7.3 Rockstar, Inc.
7.4 Coca cola
7.5 PepsiCo
7.6 Arizona Beverage Company
7.7 National Beverage Corp
7.8 Dr. Pepper Snapple Group
7.9 Living Essentials
7.10 Cloud 9
7.11 Vital Beverages Pvt Ltd
7.12 Extreme Drinks Co
7.13 Mountain Fuel Co
7.14 Otsuka Holdings
7.15 TC Pharmaceutical Industries
8. APPENDIX
8.1 Abbreviations
8.2 Sources
8.3 Bibliography
8.4 Disclaimer
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