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Dentsu Aegis Network Limited Company Profile - Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation

  • ID : 9690662  |  
  • Published : Apr-2018  |  
  • Region : Global  |  
  • Pages : 34   |  
  • Publisher : Market Data Forecast

Dentsu Aegis Network (Dentsu Aegis) provides branding, media and digital communications services. The company is a subsidiary of Dentsu Inc., a Japan-based advertising company. Dentsu Aegis has operations in the UK, the US, Australia, Canada, Singapore and China. The company operates its business through ten global network brands: Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope, Merkle, MKTG and Vizeum. The global network brands are supported by specialist brands, including Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis' Carat network brand is an independent media planning and buying company. It also provides digital and non-traditional media solutions. Carat's service offerings include consumer insight, sponsorship and experiential, branded content and product placement, direct marketing and customer relationship management (CRM), Out-of-Home (OOH), media barter services, marketing consultancy and analytics, media and market research, strategy and planning, digital media, social media, mobile media, search and offline media services. The company's Dentsu network brand is an advertising company engaged in providing design services, communication design services, creative sphere, promotions, digital and social media services, data solutions, media content, social solutions, and planning and consulting services. Dentsu Aegis' Dentsu media network brand is a media communication agency engaged in providing solutions related to the communication tasks through its three media agency brands media palette, media cubic and media matrix; and two digital agencies &c. and Mobius. Its clients include Oreo, JKT48 and #SGHAZE. The company's iProspect network brand is a digital performance marketing agency that builds digital advertising campaigns, across different channels in the fields of healthcare, retail, travel and consumer packaged goods. It provides services such as affiliate marketing, analytics, content generation, conversion optimization, health sciences, lead generation, luxury, mobile strategy, natural search, paid search, performance display, social media management, structured data and feeds, and video. iProspect's clients include NOKIA, P&G, Disney, adidas and bet365, among others. Dentsu Aegis' Isobar network brand is a communications agency network that creates marketing campaigns and enterprise solutions on web and mobile platforms. Its clients include adidas, HBO, AVIS, DAVID JONES, MSG and GM, among others. The company's mcgarrybowen network brand is a marketing communications agency network that operates in New York, Chicago, London, Dusseldorf and Shanghai. Dentsu Aegis' Posterscope network brand is the Out-Of-Home (OOH) communications agency. Its group agencies include PSI, an international agency, and psLIVE, a brand experience agency. The company's MKTG is a global lifestyle marketing agency. MKTG produces more than 80,000 brands. The company's Vizeum network brand is a strategic agency that builds connections between brands and people. Its clients include Burberry, Mini Cooper, Kronenbourg, BMW and 20th Century Fox, among others. Dentsu Aegis' specialist brand, Amplifi is the media investment arm of the company. Amplifi operates in the areas of investment, global media partnerships and programmatic buying under the name Amnet. The company's specialist brand, Data2Decisions is a consultancy that helps brands to create a business case for marketing. Dentsu Aegis' specialist brand, Mitchell Communications (PR), is a strategic communications firm that provides public relations services across traditional, digital and social channels. The company's specialist brand, psLIVE, is an experiential agency that creates, delivers and measures brand experiences. Dentsu Aegis' specialist brand, 360i, is a digital marketing agency that provides social marketing, search marketing, consumer insights, creative and technology, measurement and analytics, media planning and buying, mobile marketing, strategy and digital education and training services.

Scope of the Report

-- About the Company - Historical Details, Current Ownership Structure and basic overview of Dentsu Aegis Network Limited in terms of revenue, net income, and operating income.

-- Financials - Details about Dentsu Aegis Network Limited listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.

-- Products / Services - Listing of the company’s entire portfolio along with description of individual products / services providing a clear picture of their target audience.

-- Company SWOT Analysis - Outlines Dentsu Aegis Network Limited’s strengths, weaknesses, and opportunities and threats facing the company.

-- Recent Developments - Showcases Dentsu Aegis Network Limited’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.

-- Strategic Evaluation - Provides an overview of Dentsu Aegis Network Limited’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.

-- Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken buy the company at present along with outlook.

Key Questions Answered

-- What domain does Dentsu Aegis Network Limited operate and what are key points about it?

-- What is the product / service portfolio of Dentsu Aegis Network Limited?

-- How has Dentsu Aegis Network Limited performed financially from the 2013?

-- How does Dentsu Aegis Network Limited rank among its peers in terms of revenue and market share?

-- What are Dentsu Aegis Network Limited strengths and weaknesses and what opportunities and threats does it face?

-- What are Dentsu Aegis Network Limited’s main growth strategies and how successful has the company been at implementing them?

-- What is the in-house technical capability of Dentsu Aegis Network Limited? Where does it procure / outsource it?

Reasons to buy

-- Report delivered in easily accessible PPT format which can be used to gain insights quickly and further prepare presentations of your own

-- Lean pricing structure ultimately giving you vast access to the unlimited knowledge repository of the company profiles at very competitive cost

-- 12 hour delivery time fulfilling your urgent requests as per your requirement

-- On-demand customization options that can completely cater to your needs by focusing the report onto given specifics

1. About the Company

1.1 History and Basic Facts

1.2 Ownership Structure and Key Executives

1.3 Head Office

1.4 Other Locations & Subsidiaries

1.5 List of Competitors

1.6 Employee Count & Distribution

2. Financials

2.1 Company Type (Listed / Unlisted)

2.2 Annual Statements

2.3 Key Financial Highlights

2.4 Region-wise Breakdown

3. Product / Services

3.1 Overview

3.2 Description

4. SWOT Analysis

4.1 SWOT Overview

4.2 Strengths

4.3 Weaknesses

4.4 Opportunities

4.5 Threats

5. Recent Developments

5.1 Mergers & Acquisitions

5.2 Partnerships, Collaborations & Joint Ventures

5.3 New Product Launches

5.4 Business Expansion / Divestment

6. Strategic Evaluation

6.1 Corporate Strategy

6.2 Legal Issues

6.3 Analyst Outlook

7. Technology Landscape

7.1 Industry

-- 7.1.1 Industry Snapshot

-- 7.1.2 IT Spend

-- 7.1.3 Key Information Technology Trends

7.2 Company

-- 7.2.1 IT Overview

-- 7.2.2 Key IT Technologies

-- 7.2.3 Recent IT Initiatives

-- 7.2.4 IT Outsourcing Engagements

-- 7.2.5 Key IT Management

-- 7.2.6 CIO/CTO Profile


-- Methodology

-- About Us

-- Contact Us

-- Disclaimer

Fig.1: Company Snapshot

Fig.2: Locations Listing on Map

Table.1: Ownership Structure

Table.2: List of Competitors

Table.3: Annual Statements

Table.4: Key Financial Highlights

Table.5: Region-wise Breakdown

Table.6: Product/Services Overview

Table.7: Mergers & Acquisitions

Table.8: Partnerships, Collaborations & Joint Ventures

Table.9: New Product Launches

Table.10: Business Expansion / Divestment

Table 11: IT Budgets

Table 12: Key IT Management (CIO / CTO)

Table 13: IT Deals undertaken in the past years

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