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Deluxe Corporation Company Profile - Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation

  • ID : 5317562  |  
  • Published : Apr-2018  |  
  • Region : Global  |  
  • Pages : 32   |  
  • Publisher : Market Data Forecast

Deluxe Corporation (Deluxe or "the company") provides a range of products and services including customized checks and forms, website development and hosting, email marketing, social media, search engine optimization and logo design. The company primarily operates in the US and Canada.

The company operates through three business segments: Small Business Services, Financial Services and Direct Checks.

Small Business Services segment offers a range of products and services from web services and search engine marketing to logo design, email marketing, business checks, business forms and printed products. The segment's brands include Deluxe, NEBS, Safeguard, PsPrint, Hostopia, Logo Mojo,, OrangeSoda and VerticalResponse. Small Business Services segment promotes and sells products and services to small businesses through direct response mail and internet advertising, referrals from financial institutions and telecommunications clients, safeguard distributors, a network of dealers, a direct sales force which focuses on major accounts, and an outbound telemarketing group. This segment sells products and services to small businesses in North America and portions of South America and Europe.

The company's Financial Services segment provides products and services through a direct sales force, which executes product and service supply contracts with financial institution clients nationwide, including banks, credit unions and financial services companies. Through the check supply contracts, the company provide services such as customized reporting, file management, expedited account conversion support, trackable delivery and billing services. In addition, the company offers marketing solutions and other services to assist financial institutions to address the needs of their customers throughout the customer life-cycle. The marketing solutions and other services include Wausau Financial Systems, Deluxe Rewards, Deluxe Marketing Services, Banker's Dashboard, Deluxe Strategic Sourcing, Deluxe Provent, Deluxe Detect and SwitchAgent.

Direct Checks segment sells products and services directly to consumers through direct marketing, including newspaper inserts, in-package advertising, statement stuffers, co-op advertising, search engine marketing and search engine optimization strategies. The company offers its products and services under the brand names of Checks Unlimited, Designer Checks,, Check Gallery, The Styles Check Company, and Artistic Checks, among others.

The company's products and services include: checks; marketing solutions and other services; forms; and accessories and other products.

Deluxe offers checks for business and financial institutions which include high security checks, manual checks, laser checks, quickbooks checks, business check starter kits and continuous checks.

The marketing solutions and other services assist small businesses and financial institutions promote their businesses and acquire customers. The company's marketing solutions include logo and web design, hosting and other web services; search engine optimization; marketing programs, including email, mobile, social media and other self-service marketing solutions; and digital printing services. The company also offers specialized services, including fraud protection and security, payroll services and electronic checks (eChecks), as well as promotional solutions such as postcards, brochures, retail packaging supplies, apparel, greeting cards and business cards. Deluxe provides its retail and commercial customers with a suite of financial technology (FinTech) solutions which include outsourced marketing campaign targeting and execution, digital channel onboarding, loyalty and rewards, technology-enabled treasury services, financial performance management, and fraud protection and security services. The company also provides insert programs under which companies' marketing materials are included in Deluxe's check packages.

The company offers printed forms to small businesses including deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices and personnel forms. In addition, the company offers computer forms compatible with accounting software packages commonly used by small businesses and check registers.

Deluxe's accessories and other products offer small business owners with customized documents necessary to manage their business including envelopes, office supplies, stamps and labels. The company's offerings also include checkbook covers and stamps.

Scope of the Report

-- About the Company - Historical Details, Current Ownership Structure and basic overview of Deluxe Corporation in terms of revenue, net income, and operating income.

-- Financials - Details about Deluxe Corporation listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.

-- Products / Services - Listing of the company’s entire portfolio along with description of individual products / services providing a clear picture of their target audience.

-- Company SWOT Analysis - Outlines Deluxe Corporation’s strengths, weaknesses, and opportunities and threats facing the company.

-- Recent Developments - Showcases Deluxe Corporation’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.

-- Strategic Evaluation - Provides an overview of Deluxe Corporation’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.

-- Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken buy the company at present along with outlook.

Key Questions Answered

-- What domain does Deluxe Corporation operate and what are key points about it?

-- What is the product / service portfolio of Deluxe Corporation?

-- How has Deluxe Corporation performed financially from the 2013?

-- How does Deluxe Corporation rank among its peers in terms of revenue and market share?

-- What are Deluxe Corporation strengths and weaknesses and what opportunities and threats does it face?

-- What are Deluxe Corporation’s main growth strategies and how successful has the company been at implementing them?

-- What is the in-house technical capability of Deluxe Corporation? Where does it procure / outsource it?

Reasons to buy

-- Report delivered in easily accessible PPT format which can be used to gain insights quickly and further prepare presentations of your own

-- Lean pricing structure ultimately giving you vast access to the unlimited knowledge repository of the company profiles at very competitive cost

-- 12 hour delivery time fulfilling your urgent requests as per your requirement

-- On-demand customization options that can completely cater to your needs by focusing the report onto given specifics

1. About the Company

1.1 History and Basic Facts

1.2 Ownership Structure and Key Executives

1.3 Head Office

1.4 Other Locations & Subsidiaries

1.5 List of Competitors

1.6 Employee Count & Distribution

2. Financials

2.1 Company Type (Listed / Unlisted)

2.2 Annual Statements

2.3 Key Financial Highlights

2.4 Region-wise Breakdown

3. Product / Services

3.1 Overview

3.2 Description

4. SWOT Analysis

4.1 SWOT Overview

4.2 Strengths

4.3 Weaknesses

4.4 Opportunities

4.5 Threats

5. Recent Developments

5.1 Mergers & Acquisitions

5.2 Partnerships, Collaborations & Joint Ventures

5.3 New Product Launches

5.4 Business Expansion / Divestment

6. Strategic Evaluation

6.1 Corporate Strategy

6.2 Legal Issues

6.3 Analyst Outlook

7. Technology Landscape

7.1 Industry

-- 7.1.1 Industry Snapshot

-- 7.1.2 IT Spend

-- 7.1.3 Key Information Technology Trends

7.2 Company

-- 7.2.1 IT Overview

-- 7.2.2 Key IT Technologies

-- 7.2.3 Recent IT Initiatives

-- 7.2.4 IT Outsourcing Engagements

-- 7.2.5 Key IT Management

-- 7.2.6 CIO/CTO Profile


-- Methodology

-- About Us

-- Contact Us

-- Disclaimer

Fig.1: Company Snapshot

Fig.2: Locations Listing on Map

Table.1: Ownership Structure

Table.2: List of Competitors

Table.3: Annual Statements

Table.4: Key Financial Highlights

Table.5: Region-wise Breakdown

Table.6: Product/Services Overview

Table.7: Mergers & Acquisitions

Table.8: Partnerships, Collaborations & Joint Ventures

Table.9: New Product Launches

Table.10: Business Expansion / Divestment

Table 11: IT Budgets

Table 12: Key IT Management (CIO / CTO)

Table 13: IT Deals undertaken in the past years

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