Deere & Company (Deere or 'the company') is a provider of a wide range of agricultural, construction, forestry and turf equipment, and related service parts. The company also provides financial support services for new and used equipment. Its products and services are marketed primarily through independent retail dealer networks and major retail outlets. Deere operates in the Americas, the UK, Africa, Europe, and Asia.
The company operates through three business segments: Agriculture and Turf; Construction and Forestry; and Financial Services.
The company's Agriculture and Turf segment manufactures and distributes a full line of agriculture and turf equipment and related service parts. The segment's equipment operations are consolidated into five product platforms, including Crop Harvesting products, Turf and Utility products, Hay and Forage products, Crop Care products and Tractors. In FY2016, the Agriculture and Turf segment reported revenues of $18,487 million, which accounted for 69.4% of the company's total revenue.
The company's Crop Harvesting products include combines, cotton pickers, cotton strippers, sugarcane harvesters and related front-end equipment, sugarcane loaders and pull-behind scrapers. Its Turf and Utility products include utility vehicles, riding lawn equipment, walk-behind mowers, commercial mowing equipment, and golf course equipment. It also provides implements for mowing, tilling, snow and debris handling, aerating and many other residential, commercial, golf and sports turf care applications and other outdoor power products. Deere's Hay and Forage products include self-propelled forage harvesters and attachments, balers and mowers. The segment's Crop Care products include tillage, seeding and application equipment, including sprayers, nutrient management and soil preparation machinery. The company also provides various types of tractors, including loaders and large, medium and utility tractors and related attachments. Deere also purchases certain products from other manufacturers for resale.
In addition, the segment provides integrated agricultural management systems. In addition to the John Deere brand, the Agriculture and Turf segment purchases and sells a variety of equipment attachments under the Frontier, Kemper and Green Systems brand names. The business also manufactures and sells walk-behind mowers and scarifiers in select European countries under the SABO brand name. Deere manufactures its agriculture and turf equipment for sale primarily through independent retail dealer networks, and also builds products for sale by mass retailers, including The Home Depot and Lowe's.
Deere's Construction and Forestry segment manufactures and distributes a broad range of machines and service parts used in construction, earthmoving, material handling and timber harvesting. These machines include backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, excavators, motor graders, articulated dump trucks, landscape loaders, skid-steer loaders, log skidders, log feller bunchers, log loaders, log forwarders, log harvesters and a variety of attachments. The segment's machines are distributed under the John Deere brand name, and forestry attachments are distributed under the John Deere and Waratah brand names. The segment also provides comprehensive fleet management telematics solutions.
Additionally, Deere licensed Bell to manufacture and sell certain Deere-designed construction equipment in specified territories of Africa. Bell is also the distributor of certain Deere-manufactured construction equipment under the Bell brand and forestry equipment under the John Deere brand in certain territories of Africa.
Moreover, Deere and Hitachi Construction Machinery Co. (Hitachi) have a joint venture for the manufacture of hydraulic excavators and tracked forestry equipment and loaders in the US and Canada and a joint venture for the manufacture of excavators in Brazil. Deere distributes Hitachi brands of construction and mining equipment in North, Central and South America. In addition, Deere has supply agreements with Hitachi under which a range of construction, earthmoving, material handling and forestry equipment manufactured by Deere in the US, Finland and New Zealand is distributed by Hitachi in certain Asian markets. The segment also has established manufacturing capacity for construction equipment in China and Brazil.
Deere owns Nortrax, an authorized Deere dealer for construction, earthmoving, material handling and forestry equipment in a variety of markets in the US and Canada. The company also owns retail forestry sales operations in Australia, Brazil, Finland, Ireland, New Zealand, Norway, Sweden and the UK. In FY2016, the Construction and Forestry segment reported revenues of $4,900 million, which accounted for 18.4% of the company's total revenue.
The Financial Services segment finances sales and leases by John Deere dealers of new and used agriculture and turf equipment and construction and forestry equipment. In addition, the segment provides wholesale financing to dealers of the foregoing equipment, finances retail revolving charge accounts and offers extended equipment warranties. In FY2016, the Financial Services segment reported revenues of $2,694 million, which accounted for 10.1% of the company's total revenue.
In addition, the company's other business includes equipment operations' revenue for finance and interest income, and other income, net of certain intercompany eliminations. In FY2016, the Other Business segment reported revenues of $563 million, which accounted for 2.1% of the company's total revenue.
Geographically, the company classifies its operations into three geographies, namely the US and Canada, Outside the US and Canada, and Other. In FY2016, the US and Canada segment accounted for 62.8% of the company's total revenues, followed by Outside the US and Canada with 35.1%; Other with 2.1%.
Scope of the Report
-- About the Company - Historical Details, Current Ownership Structure and basic overview of Deere and Company in terms of revenue, net income, and operating income.
-- Financials - Details about Deere and Company listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.
-- Products / Services - Listing of the company’s entire portfolio along with description of individual products / services providing a clear picture of their target audience.
-- Company SWOT Analysis - Outlines Deere and Company’s strengths, weaknesses, and opportunities and threats facing the company.
-- Recent Developments - Showcases Deere and Company’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.
-- Strategic Evaluation - Provides an overview of Deere and Company’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.
-- Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken buy the company at present along with outlook.
Key Questions Answered
-- What domain does Deere and Company operate and what are key points about it?
-- What is the product / service portfolio of Deere and Company?
-- How has Deere and Company performed financially from the 2013?
-- How does Deere and Company rank among its peers in terms of revenue and market share?
-- What are Deere and Company strengths and weaknesses and what opportunities and threats does it face?
-- What are Deere and Company’s main growth strategies and how successful has the company been at implementing them?
-- What is the in-house technical capability of Deere and Company? Where does it procure / outsource it?
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1. About the Company
1.1 History and Basic Facts
1.2 Ownership Structure and Key Executives
1.3 Head Office
1.4 Other Locations & Subsidiaries
1.5 List of Competitors
1.6 Employee Count & Distribution
2.1 Company Type (Listed / Unlisted)
2.2 Annual Statements
2.3 Key Financial Highlights
2.4 Region-wise Breakdown
3. Product / Services
4. SWOT Analysis
4.1 SWOT Overview
5. Recent Developments
5.1 Mergers & Acquisitions
5.2 Partnerships, Collaborations & Joint Ventures
5.3 New Product Launches
5.4 Business Expansion / Divestment
6. Strategic Evaluation
6.1 Corporate Strategy
6.2 Legal Issues
6.3 Analyst Outlook
7. Technology Landscape
-- 7.1.1 Industry Snapshot
-- 7.1.2 IT Spend
-- 7.1.3 Key Information Technology Trends
-- 7.2.1 IT Overview
-- 7.2.2 Key IT Technologies
-- 7.2.3 Recent IT Initiatives
-- 7.2.4 IT Outsourcing Engagements
-- 7.2.5 Key IT Management
-- 7.2.6 CIO/CTO Profile
-- About Us
-- Contact Us