Deckers is a US-based footwear designer and distributor. The company offers a range of footwear, apparel and accessories under several brand names, including UGG, Hoka One One (Hoka), Teva, Koolaburra by UGG (Koolaburra) and Sanuk. Deckers sells its products through domestic and international retailers, international distributors, and directly to end-user consumers both domestically and internationally, through its DTC business, which consisted of the company’s retail stores and e-commerce websites. Deckers' international operations are spread across Europe, Asia, Canada, Australia, and Latin America, among others. The company operates through five business segments: UGG Brand Wholesale, DTC, Teva Brand Wholesale, Sanuk Brand Wholesale and Other Brands Wholesale. The UGG Brand Wholesale segment offers footwear and accessories primarily through domestic department stores, as well as lifestyle retailers and online retailers. In FY2017, the UGG Brand Wholesale segment reported revenue of USD826.4 million, which accounted for 46.2% of the company's total revenue. The company's DTC business segment consists of retail stores and e-commerce businesses. The retail stores are predominantly UGG concept stores and UGG outlet stores. Through its outlet stores, Deckers sells some of its discontinued styles from prior seasons, full price in-line products and products made specifically for the outlet stores. As of March 31, 2017, the company operated a total of 160 retail stores worldwide. The company operates its e-commerce business through websites globally. As of March 31, 2017, Deckers operated its e-commerce business through an aggregate of 22 company-owned websites in nine different countries. In FY2017, the DTC segment reported revenue of USD666.3 million, which accounted for 37.2% of the company's total revenue. The Teva Brand Wholesale segment sells footwear primarily through specialty outdoor, sporting goods, department stores, and family footwear retailers, as well as online retailers. In FY2017, the Teva Brand Wholesale segment reported revenue of USD103.7 million, which accounted for 5.8% of the company's total revenue. The company's Sanuk Brand Wholesale segment sells footwear mainly through domestic independent action sports retailers, outdoor retailers, specialty footwear retailers and larger national retail chains, as well as online retailers. In FY2017, the Sanuk Brand Wholesale segment reported revenue of USD77.6 million, which accounted for 4.3% of the company's total revenue. The company's Other Brands Wholesale segment includes Hoka, a line of footwear for runners; and Koolaburra, a line of fashion casual footwear. These brands are sold primarily through specialty running stores, department stores, outdoor and independent specialty retailers, and online retailers. In FY2017, the Other Brands Wholesale segment reported revenue of USD116.2 million, which accounted for 6.5% of the company's total revenue. Geographically, the company classifies its operations into two segments, namely the US and International Operations. In FY2017, the US segment accounted for 63.8% of the company's total revenues, followed by International Operations with 36.2%.
Scope of the Report
-- About the Company - Historical Details, Current Ownership Structure and basic overview of Deckers Outdoor Corporation in terms of revenue, net income, and operating income.
-- Financials - Details about Deckers Outdoor Corporation listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.
-- Products / Services - Listing of the company’s entire portfolio along with description of individual products / services providing a clear picture of their target audience.
-- Company SWOT Analysis - Outlines Deckers Outdoor Corporation’s strengths, weaknesses, and opportunities and threats facing the company.
-- Recent Developments - Showcases Deckers Outdoor Corporation’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.
-- Strategic Evaluation - Provides an overview of Deckers Outdoor Corporation’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.
-- Technology Landscape - Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken buy the company at present along with outlook.
Key Questions Answered
-- What domain does Deckers Outdoor Corporation operate and what are key points about it?
-- What is the product / service portfolio of Deckers Outdoor Corporation?
-- How has Deckers Outdoor Corporation performed financially from the 2013?
-- How does Deckers Outdoor Corporation rank among its peers in terms of revenue and market share?
-- What are Deckers Outdoor Corporation strengths and weaknesses and what opportunities and threats does it face?
-- What are Deckers Outdoor Corporation’s main growth strategies and how successful has the company been at implementing them?
-- What is the in-house technical capability of Deckers Outdoor Corporation? Where does it procure / outsource it?
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1. About the Company
1.1 History and Basic Facts
1.2 Ownership Structure and Key Executives
1.3 Head Office
1.4 Other Locations & Subsidiaries
1.5 List of Competitors
1.6 Employee Count & Distribution
2.1 Company Type (Listed / Unlisted)
2.2 Annual Statements
2.3 Key Financial Highlights
2.4 Region-wise Breakdown
3. Product / Services
4. SWOT Analysis
4.1 SWOT Overview
5. Recent Developments
5.1 Mergers & Acquisitions
5.2 Partnerships, Collaborations & Joint Ventures
5.3 New Product Launches
5.4 Business Expansion / Divestment
6. Strategic Evaluation
6.1 Corporate Strategy
6.2 Legal Issues
6.3 Analyst Outlook
7. Technology Landscape
-- 7.1.1 Industry Snapshot
-- 7.1.2 IT Spend
-- 7.1.3 Key Information Technology Trends
-- 7.2.1 IT Overview
-- 7.2.2 Key IT Technologies
-- 7.2.3 Recent IT Initiatives
-- 7.2.4 IT Outsourcing Engagements
-- 7.2.5 Key IT Management
-- 7.2.6 CIO/CTO Profile
-- About Us
-- Contact Us
Fig.1: Company Snapshot
Fig.2: Locations Listing on Map
Table.1: Ownership Structure
Table.2: List of Competitors
Table.3: Annual Statements
Table.4: Key Financial Highlights
Table.5: Region-wise Breakdown
Table.6: Product/Services Overview
Table.7: Mergers & Acquisitions
Table.8: Partnerships, Collaborations & Joint Ventures
Table.9: New Product Launches
Table.10: Business Expansion / Divestment
Table 11: IT Budgets
Table 12: Key IT Management (CIO / CTO)
Table 13: IT Deals undertaken in the past years