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Contextual Advertising Market

  • ID : 75596126  |  
  • Published : Feb-2019  |  
  • Region : Global  |  
  • Pages : 140   |  
  • Publisher : Bizwit Research & Consulting LLP

Global Contextual Advertising Market is valued USD 106 billion in 2017 is anticipated to grow USD 412 billion with the compounded annual growth of 18.50% over the forecast period 2018-2025.

New York 5 September 2018, As per the new research study conducted by Bizwit Research & Consulting, Global Contextual Advertising Market industry is poised to raise USD 412 billion by 2025. Contextual advertising is advertising on a website that is relevant to the page’s content. In traditional contextual advertising, automated systems display ads related to the content of your site based on keyword targeting. One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads that relevant to your users. For example, if you run a movie review blog, AdSense might serve contextual ads to buy movie tickets or sign up for a movie streaming service. The ads are selected from the inventory of advertisers who register through AdWords.

Some more examples of contextual advertising include: 1) In-game contextual advertising: Sony’s Wipeout HD was one of the first games to contain contextual advertising before loading.

2) In-video contextual advertising: An example of this type of contextual advertising would be YouTube ad for shampoo shown before a video tutorial for how to cut your own hair.

3)Native advertising is a form of contextual advertising, where sponsored ads are designed to look like the native content on a website. (This is sometimes seen as a deceptive advertising practice.)

4)Behavioral advertising is expected to become the next frontier of contextual advertising. Behavioural advertising is designed to target the user based on their behaviour rather than just the user’s stated preferences.

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Global Contextual Advertising Market Size study by Approach, by Type (Activity-Based Advertising, Location-Based Advertising), By Deployment Mode (Mobile Devices, Desktops, Digital Billboards), and by Regional Forecasts 2018-2025

The industry is seeming to be fairly competitive. Some of the leading market Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI, Yahoo, Twitter, IAC, Amobee, Adobe System, SAP and so on. The fierce competitiveness has made these players spend in product developments to improve the customer’s requirements.

Key findings of the study:

North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region.

Asia Pacific is expected to witness the highest growth during the forecast period. The high growth of the market in Asia Pacific can be attributed to the presence of countries such as China, Japan, and India in this region.

Bizwit Research & Consulting LLP has considered following segments for the study:

By Approach

Mass Contextual Advertising

Focused Contextual Advertising

Contextual Behavioral Advertising

Contextual Billboard Advertising

By Type:

Activity Based Advertising

Location Based Advertising

By Deployment:

Mobile Devices

Desktops

Digital Billboards

By Industry:

Consumer Goods, Retail, and Restaurants

IT & Telecom

Banking, Financial Services, and Insurance (BFSI)

Media & Entertainment

Travel, Transportation, and Automobiles

Healthcare

Academia & Government

Regional Outlook:

North America

Europe

Asia Pacific

Latin America

Rest of the World

Chapter 1. Global Contextual Advertising Market Definition and Scope

1.1. Research Objective

1.2. Market Definition

1.3. Scope of The Study

1.4. Years Considered for The Study

1.5. Currency Conversion Rates

1.6. Report Limitation

Chapter 2. Research Methodology

2.1. Research Process

2.1.1. Data Mining

2.1.2. Analysis

2.1.3. Market Estimation

2.1.4. Validation

2.1.5. Publishing

2.2. Research Assumption

Chapter 3. Executive Summary

3.1. Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)

3.2. Key Trends

Chapter 4. Global Contextual Advertising Market Dynamics

4.1. Growth Prospects

4.1.1. Drivers

4.1.2. Restraints

4.1.3. Opportunities

4.2. Industry Analysis

4.2.1. Porter’s 5 Force Model

4.2.2. PEST Analysis

4.2.3. Value Chain Analysis

4.3. Analyst Recommendation & Conclusion

Chapter 5. Global Contextual Advertising Market, By Approach

5.1. Market Snapshot

5.2. Market Performance – Potential Model

5.3. Global Contextual Advertising Market, Sub Segment Analysis

5.3.1. Mass Contextual Advertising

5.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.2. Focused Contextual Advertising

5.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.3. Contextual Behavioural Advertising

5.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

5.3.4. Contextual Billboard Advertising

5.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)

5.3.4.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 6. Global Contextual Advertising Market, By Type

6.1. Market Snapshot

6.2. Market Performance – Potential Model

6.3. Global Contextual Advertising Market, Sub Segment Analysis

6.3.1. Activity-Based Advertising

6.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

6.3.2. Location-Based Advertising

6.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

6.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 7. Global Contextual Advertising Market, By Deployment

7.1. Market Snapshot

7.2. Market Performance – Potential Model

7.3. Global Contextual Advertising Market, Sub Segment Analysis

7.3.1. Mobile Devices

7.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.2. Desktops

7.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

7.3.3. Digital Billboards

7.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

7.3.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 8. Global Contextual Advertising Market, By Industry

8.1. Market Snapshot

8.2. Market Performance – Potential Model

8.3. Global Contextual Advertising Market, Sub Segment Analysis

8.3.1. Consumer Goods, Retail, and Restaurants

8.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.2. IT & Telecom

8.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.3. Banking, Financial Services, and Insurance (BFSI)

8.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.4. Media & Entertainment

8.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.4.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.5. Travel, Transportation, and Automobiles

8.3.5.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.5.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.6. Healthcare

8.3.6.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.6.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

8.3.7. Academia & Government

8.3.7.1. Market estimates & forecasts, 2015-2025 (USD Billion)

8.3.7.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 9. Global Contextual Advertising Market, by Regional Analysis

9.1. Contextual Advertising Market, Regional Market Snapshot (2015-2025)

9.2. North America Contextual Advertising Market Snapshot

9.2.1. U.S.

9.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.2.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.2. Canada

9.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.2.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3. Europe Contextual Advertising Market Snapshot

9.3.1. U.K.

9.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.3.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.2. Germany

9.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.3. France

9.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.3.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.4. Rest of Europe

9.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.3.4.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4. Asia Contextual Advertising Market Snapshot

9.4.1. China

9.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.4.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.2. India

9.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.3. Japan

9.4.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.3.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.4. Rest of Asia Pacific

9.4.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.4.4.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5. Latin America Contextual Advertising Market Snapshot

9.5.1. Brazil

9.5.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.5.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.2. Mexico

9.5.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.5.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6. Rest of The World

9.6.1. South America

9.6.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.6.1.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.1.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.1.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.1.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.2. Middle East and Africa

9.6.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.2. Approach breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.3. Type breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.4. Deployment breakdown estimates & forecasts, 2015-2025 (USD Billion)

9.6.2.5. Industry breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 10. Competitive Intelligence

10.1. Company Market Share (Subject to Data Availability)

10.2. Top Market Strategies

10.3. Company Profiles

10.3.1. Google

10.3.1.1. Overview

10.3.1.2. Financial (Subject to Data Availability)

10.3.1.3. Product Summary

10.3.1.4. Recent Developments

10.3.2. Media.Net

10.3.3. Facebook.

10.3.4. Microsoft

10.3.5. Amazon.com

10.3.6. AOI

10.3.7. Yahoo

10.3.8. Twitter

10.3.9. IAC

10.3.10. Amobee.

10.3.11. Adobe System

10.3.12. SAP

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