The content analytics is a software tool, which helps in extracting and analyzing the structured and unstructured data. Content analytics provides insights to an organization, which helps understand the market trends and customer demand. Global content analytics market has generated a revenue of US$ 1,653.5 million in 2016. By the end of 2025, the content analytics market is projected to reach US$ 10,861.6 million, exhibiting a CAGR of 23.4%.
Market Dynamics:
Increasing requirement for real-time data analytics has become one of the major factors driving the content analytics market. Stiff competition in the market has made it necessary for organizations to understand the current market scenario, which, in turn, has driven the demand for real-time data insights. This increase in demand for real-time data insights fuels the requirement for real-time content analytic tools. In addition, growth of unstructured data and high traffic on social networking sites are some of the major driving factors for the growth of global content analytics market.
Market Taxonomy:
This report segments the global content analytics market on the basis of deployment model, application, verticals, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into text analytics, speech analytics, web analytics, and social media analytics. Also, based on verticals, the market is segmented into banking, financial services & insurance, healthcare, retail & consumer goods, IT & telecom, media & entertainment, travel & hospitality, and government
For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed based on the market findings across major countries in these regions for a macro-level understanding of the market.
Key features of the study:
This report provides an in-depth analysis of the content analytics market with market size (US$ Million) and CAGR (%) for the forecast period: 2017 – 2025, considering 2016 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
It profiles leading players in the global content analytics market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies.
Key companies covered as a part of this study include Adobe Systems, Inc., Interactive Intelligence Group, Inc., Clarabridge, Inc., International Business Machines (IBM) Corporation, Opentext Corporation, Nice Systems Ltd., Oracle Corporation, SAS Institute, Inc., SAP SE, and Verint Systems.
Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics.
Various strategy matrices used in analyzing the content analytics market would provide stakeholders vital inputs to make strategic decisions accordingly.
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